Digital Marketing Manager

You will develop Japan’s digital marketing strategy, plan and optimize acquisition campaigns, improve SEO and landing page conversion, manage paid media and agencies, nurture leads through email campaigns, and use analytics to improve performance.

Responsibilities

• Build the digital marketing strategy for Japan
• Plan, set up, and optimize digital marketing campaigns
• Drive GEO and SEO efforts to increase organic website traffic
• Optimize campaign landing pages and contact forms through A/B testing
• Manage local paid media advertising
• Manage digital agency relationships and campaign execution
• Manage email campaigns to nurture prospective leads
• Use analytics tools to evaluate campaign effectiveness
• Manage website traffic tracking tags
• Collaborate with marketing and commercial teams

Requirements

• 5+ years of B2B digital marketing experience
• Net-new customer acquisition experience
• Japanese SEO experience
• Technical SEO
• CSS
• HTML
• JavaScript
• CMS experience such as Contentful
• A/B testing
• Google Ads
• GA4
• Search Console
• Ahrefs
• Marketo
• Salesforce
• Looker Studio
• Agency relationship management
• English fluency
• Japanese fluency
• Ability to travel