Digital Marketing Manager, APAC #NKC

👤 Reporting to: Head of Marketing & Strategy, APAC

About the Role

Our client is seeking an experienced Digital Marketing Manager, APAC to lead and strengthen regional digital marketing initiatives across Asia Pacific.

This role will drive digital engagement, lead generation, brand visibility, and campaign performance across key platforms, including marketing automation, social media, and paid media. You will work closely with regional, global, and local marketing teams across more than 20 markets.

Key Responsibilities

Digital Marketing Strategy & Campaign Management

Develop and execute APAC digital marketing strategies aligned with business growth objectives.
Plan, manage, and optimise regional digital campaigns across multiple markets.
Drive digital marketing best practices and support local teams in campaign execution.
Ensure consistent customer journeys and engagement across digital channels.

Marketing Automation & Social Media

Manage and optimise marketing automation initiatives using platforms such as Salesforce Pardot / Marketing Cloud Account Engagement.
Lead regional social media strategy, governance, and performance management.
Support local teams in improving content quality, engagement, and channel effectiveness.
Monitor social media performance and recommend improvements based on insights and trends.

Performance Marketing & Paid Media

Oversee APAC performance marketing and paid media campaigns.
Drive audience targeting, lead generation, campaign measurement, and optimisation.
Identify opportunities to improve digital reach, customer acquisition, and marketing effectiveness.
Work with internal stakeholders and external agencies where required.

AI & Digital Innovation

Explore and implement AI-powered tools and digital solutions to improve marketing efficiency and effectiveness.
Conduct workshops, training sessions, and knowledge-sharing initiatives across the region.
Develop best practices and guidance for the responsible use of AI in marketing.

Analytics & Digital Insights

Track, analyse, and report digital marketing performance across multiple channels.
Develop KPI dashboards and performance reports for regional stakeholders.
Translate data and customer behaviour into actionable recommendations.
Drive continuous improvement based on campaign results, market trends, and digital insights.

Internal Communications & Regional Events

Support regional internal communications, newsletters, engagement campaigns, and digital content distribution.
Coordinate digital and technical requirements for town halls, hybrid events, webinars, and virtual meetings.
Partner with regional business units and local teams to support strategic campaigns and launches.

Interested applicants may email resume to kellychooi@recruitexpress.com.sg

Chooi Kelly (CEI Registration No: R25136207)

Recruit Express Pte Ltd (EA: 99C4599)

We regret only shortlisted candidates will be contacted

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