Digital Marketing Manager, APAC

Digital Marketing Manager, APAC

• Location: Singapore, Raffles Place (Asia Pacific Regional Headquarters)
• Reporting to: Head of Marketing & Strategy, APAC

Job Summary

Sika is seeking an experienced Digital Marketing Manager, APAC to lead and strengthen regional digital marketing initiatives across Asia Pacific. The role drives digital engagement, lead generation, brand visibility, and campaign performance across key platforms including Salesforce Pardot, Sprinklr, social media, and paid media.

Responsibilities

Digital Marketing Strategy & Campaign Management

• Develop and execute APAC digital marketing strategies aligned with growth objectives to increase brand visibility and lead generation.
• Plan and optimize regional digital campaigns across countries and target markets to maximize engagement and ROI.
• Promote digital marketing best practices and support local teams in executing effective campaigns.
• Ensure consistent customer journeys and engagement across all digital channels.

Marketing Automation & Social Media Management

• Serve as the regional lead and key user for Salesforce Pardot (Marketing Cloud Account Engagement) to automate and optimize marketing workflows.
• Lead regional use and governance of Sprinklr to manage social media strategy and performance.
• Drive and monitor social media engagement and content quality to improve channel effectiveness.
• Support local teams to enhance digital engagement and content relevance.

Performance Marketing & Paid Media

• Oversee APAC performance marketing and paid media initiatives to drive targeted audience reach and lead generation.
• Develop and implement audience targeting strategies and campaign optimization to improve marketing effectiveness.
• Identify new digital opportunities to increase customer acquisition and expand digital reach.

AI-Driven Marketing Innovation & Capability Building

• Drive marketing efficiency by integrating AI-powered tools and digital solutions into marketing processes.
• Facilitate workshops, training sessions, and knowledge-sharing to build digital and AI capabilities across regional teams.
• Develop best practices and guidelines for responsible AI use in marketing activities.

Analytics & Digital Insights

• Track, analyze, and report digital marketing performance across channels to inform strategic decisions.
• Develop dashboards and performance reports for regional stakeholders to monitor campaign outcomes.
• Use data insights to recommend continuous improvements based on customer behavior, results, and market trends.

Internal Communications & Regional Events

• Support regional internal communications, newsletters, engagement campaigns, and digital content distribution.
• Coordinate technical setup and digital experience for Townhalls, hybrid events, webinars, and virtual meetings.
• Partner with business units and local teams to amplify product launches and strategic campaigns.

Preferred competencies and qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field.
• Minimum 5 years of experience in digital marketing, marketing automation, performance marketing, or regional marketing with a proven track record.
• Experience managing digital campaigns across multiple channels and markets.
• Hands-on experience with marketing automation and social media platforms, ideally Salesforce Pardot and Sprinklr.
• Strong understanding of paid media, lead generation, and performance marketing.
• Experience facilitating virtual workshops, hybrid events, and webinars is advantageous.
• Familiarity with generative AI tools for content creation, campaigns, and productivity.
• Digital agency background or media agency collaboration experience is a plus.

Skills & Competencies

• Communicate effectively and manage stakeholders to align marketing initiatives with business goals.
• Analyze digital marketing data to generate actionable recommendations for campaign optimization.
• Manage projects and organize tasks efficiently to meet deadlines in a fast-paced regional environment.
• Work independently while collaborating across functions, countries, and cultures.
• Demonstrate curiosity, proactivity, and passion for digital innovation with a focus on applying AI technology in marketing.