Digital Marketing Manager

1. Digital Marketing Strategy Development

• Develop, implement, and manage marketing campaigns to promote the company's brand, products, or services.
  
• Define digital marketing strategies that align with business goals and objectives.
  
• Identify target audience segments and create strategies to engage them effectively.
  

2. Search Engine Optimisation (SEO)

• Plan and execute strategies to improve organic search rankings.
  
• Conduct keyword research, competitive analysis, and on-page/off-page SEO activities.
  
• Monitor and improve website traffic and conversion metrics.
  

3. Social Media Marketing

• Develop and manage social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter.
  
• Increase engagement, grow followers, and manage paid social campaigns.
  
• Respond to audience interactions and analyze social media performance.
  

4. Content Marketing

• Oversee the creation of high-quality, relevant, and engaging content for blogs, videos, email campaigns, and websites.
  
• Ensure consistency in brand messaging across all channels.
  
• Collaborate with content creators, designers, and writers.
  

5. Performance Marketing & Paid Ads

• Manage and optimize PPC campaigns on platforms like Google Ads, Meta Ads, and others.
  
• Analyze ROI and key performance metrics of paid campaigns.
  
• Conduct A/B testing and continuously refine ads for better performance.
  

6. Data Analysis & Reporting

• Use tools like Google Analytics, SEMrush, or HubSpot to track campaign performance.
  
• Analyze data to identify trends, insights, and areas for improvement.
  
• Generate detailed performance reports and present them to stakeholders.
  

7. Email Marketing

• Plan and execute email marketing campaigns for lead nurturing, customer retention, and sales.
  
• Manage mailing lists and ensure compliance with data protection regulations.
  
• Monitor open rates, click-through rates, and conversions.
  

8. Website & Conversion Rate Optimization

• Ensure the website is user-friendly, optimized for search engines, and mobile-responsive.
  
• Monitor website behavior using heatmaps or analytics to improve conversion rates.
  
• Collaborate with developers for technical updates and enhancements.
  

9. Lead Generation & Nurturing

• Develop strategies to attract and capture leads through landing pages, gated content, and paid ads.
  
• Work with sales teams to create workflows that nurture leads through the funnel.
  

10. Team Collaboration & Management

• Coordinate with cross-functional teams like sales, product, and creative teams.
  
• Manage and mentor junior marketers, designers, or external agencies.
  
• Ensure the timely execution of all marketing initiatives.
  

11. Competitor Analysis

• Monitor competitors' digital marketing strategies and identify opportunities.
  
• Stay updated on industry trends and new marketing tools/technologies.
  

12. Budgeting and ROI Management

• Allocate and manage the digital marketing budget effectively.
  
• Focus on maximizing ROI across all campaigns.
  

13. Customer Relationship Management (CRM)

• Leverage CRM platforms for data-driven decision-making.
  
• Manage customer databases and ensure effective segmentation.
  

Requirements

Benefits