Digital Marketing Manager - B2B Online Marketing & Demand Generation - Fixed-Term (f/m/d)

Limited to 24 months

As a Digital Marketing Manager, you will be responsible for planning, executing, and continuously optimizing digital B2B marketing campaigns for the German market. Through data-driven marketing, marketing automation, and relevant digital channels, you will contribute to generating qualified demand and supporting our Sales and Product objectives.

YOUR TASKS:

• Independently plan, execute, and manage multi-stage digital B2B campaigns
• Derive national campaigns from global and local Product, Sales, and Marketing objectives and adapt global campaigns for the German market
• Develop local digital initiatives for products, solutions, and business initiatives
• Implement campaigns across marketing automation, email marketing, paid social, SEA, and other digital channels, using tools such as Eloqua, CRM, and LinkedIn Campaign Manager
• Develop target audiences, customer journeys, lead-nurturing campaigns, and suitable content approaches
• Coordinate lead capture and support the lead management process through to handover to Sales
• Analyze relevant campaign KPIs and performance data and derive concrete optimization measures
• Advise Product Management, Sales, and other departments on digital marketing approaches and work closely with national and global Marketing, Platform, Data, and IT functions
• Manage external agencies and service providers and take responsibility for budgets, timelines, and quality
• Continuously develop processes, methods, platforms, and best practices in digital marketing and ensure compliance with internal standards and requirements, particularly regarding data protection, corporate design, and digital communications

YOUR PROFILE:

• You have a university degree with a focus on Marketing, Communications, Media, Business Administration, or a comparable qualification
• Several years of professional experience in digital B2B marketing, demand generation, or performance marketing
• Extensive experience independently implementing and managing digital campaigns
• Practical experience with marketing automation, CRM, paid social, SEA, and email marketing; knowledge of Eloqua, Microsoft Dynamics CRM, and LinkedIn Campaign Manager is an advantage
• Confident handling of marketing KPIs, performance data, dashboards, and analytics tools
• Good understanding of customer journeys, lead nurturing, lead scoring, and the interaction between Marketing and Sales
• Structured, data-driven, and quality-focused approach to work, combined with a strong hands-on mentality and excellent execution skills
• Excellent communication skills and experience working with different departments and international stakeholders
• Very good written and spoken German and English skills
• Experience in an industrial B2B environment is an advantage