Digital Marketing Manager
We’re looking for a results-driven Digital Marketing Manager with strong experience in app growth to lead and scale mobile app acquisition and retention strategies.
Location: Dokki-Giza (Full time - Totally on site)
Key Responsibilities:
- Plan and execute app growth strategies. (user acquisition, activation, retention)
- Manage paid campaigns across Meta, Google, TikTok, and other channels.
- Optimize app installs, CPI, CAC, and LTV.
- Work with tracking tools (AppsFlyer, Firebase, Adjust) to ensure accurate attribution.
- Run A/B tests on creatives, funnels, and app store listings. (ASO)
- Collaborate with design and product teams to improve user journey and conversion.
Requirements
- 4–5+ years in digital marketing, with hands-on app growth experience.
- Proven experience working on GCC market.
- Strong performance marketing background.
- Experience with mobile measurement partners. (MMPs)
- Data-driven mindset with solid analytical skills.
- Familiar with ASO and funnel optimization.
Nice to have:
- Experience with subscription-based apps.
- Experience with OTA. (Online Traveling Agencies)
- Experience with tourism industry.
- Knowledge of CRM, push notifications, and lifecycle marketing.
Benefits
• Comprehensive Social & Medical Insurance: Enjoy peace of mind with our robust health coverage and additional social benefits.
• Dynamic Working Environment: Thrive in a collaborative and innovative workspace that encourages creativity and teamwork.