Digital Marketing Manager (CCP for Digital Advertising and Marketing Professionals (PnT)

Job Description for Digital Marketing Manager:

• Manage and maintain the company's social media accounts (Instagram and Facebook).

• Plan and schedule content according to the monthly content calendar.

• Create engaging social media content, including posts, stories, reels, and short-form

videos.

• Write captions and marketing copy that align with the brand's voice.

• Monitor audience engagement and respond to customer enquiries on social media

platforms.

• Assist in photography and videography for products and promotional campaigns.

• Coordinate content production for seasonal campaigns, festive promotions, and product

launches.

• Research social media trends and propose new content ideas.

• Support the planning and execution of Meta advertising campaigns.

• Learn campaign optimisation techniques to improve reach and engagement.

• Assist with influencer outreach and partnership opportunities.

• Support email marketing and customer retention initiatives where applicable.

• Monitor social media and campaign performance metrics.

• Prepare monthly reports on audience growth, engagement, and campaign results.

• Provide recommendations for continuous improvement.