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Plazza

Digital Marketing Manager - D2C

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Description

Requirements:

  • 3-6 years of hands-on experience in digital marketing/performance marketing.
  • Strong expertise in Google Ads and Meta Ads.
  • Experience managing 2-5 crore+ advertising budgets.
  • Strong experience in D2C and/or Quick Commerce businesses.
  • Proven experience in performance marketing, campaign planning, optimization, and ROI/ROAS improvement.
  • Strong understanding of customer acquisition, conversion funnels, CAC, ROAS, and performance metrics.
  • Experience handling campaigns at scale with significant monthly spend.


Preferred Candidate Profile:

  • Candidates from D2C, e-commerce, consumer internet, or quick commerce companies.
  • Strong ownership of performance marketing budgets and business outcomes.
  • Comfortable working in a fast-paced, high-growth environment.
  • Data-driven approach with strong analytical and optimization skills.

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