About Us:

At Dunlop Sports Americas, our purpose is to empower people through the joy of sports.

We believe sport can bring out the best in people. Uniting communities, inspiring grit, and creating moments of shared achievement. That’s why every product we design, every service we deliver, and every partnership we build is driven by this belief. Whether it’s a golfer finding confidence in their swing, a tennis player discovering new potential, or a teammate taking pride in their contribution, our work enables spectators, fans, and sports enthusiasts to connect with the game and with each other. Through innovation, quality, and care, we create experiences that uplift, motivate, and empower—so that everyone can find their own joy in sport.

Our Vision:

Our vision is to be at the heart of the game. Loved by fans, trusted by partners, and powered by passionate people.

More than a brand, we’re people. And we show up each day because we’re motivated to be a meaningful presence in the world of sport wherever it’s played, watched, or practiced. Being at the heart of the game means leading with integrity—our products do what we say they do. It also means dedication to reliable service and collaboration with all our partners. Our goal is to shape the culture of sport with the energy, authenticity, and joy we bring to every part of what we do.

Our Values:

We live our values every day:

· Service- Delivering solutions and care; creating impact.

· Teamwork- communicate, respect, and succeed together.

· Integrity & Accountability- Do what’s right, own the outcome.

· Innovation & Challenge- always improving, always advancing, always up for the challenge.

· Joy- Pride in the process, fulfillment in the results.

Digital Marketing Manager - Racket Sports

Position Summary:

The Digital Marketing Manager leads the digital marketing function for Dunlop Racket Sports in North America, developing and executing strategies that strengthen brand awareness, drive customer acquisition and retention, and support profitable business growth. The role oversees digital channels and customer engagement programs, ensuring marketing investments align with brand and commercial objectives.

This hands-on role manages the planning, execution, optimization, and measurement of digital marketing programs across email, SMS, paid media, website content, marketing automation, and other customer engagement initiatives. Using data and insights to guide decision-making, the Digital Marketing Manager drives continuous improvement in marketing effectiveness and business performance. The role also leads and develops the Marketing & Communications Coordinator and partners cross-functionally to deliver integrated campaigns and consistent, engaging brand experiences.

Key Responsibilities:

Digital Marketing Strategy & Planning

• Develop and execute the annual digital marketing strategy aligned with overall brand, marketing, and commercial objectives.

• Build integrated digital marketing plans supporting product launches, seasonal campaigns, retail initiatives, sponsorship activations, and other key business priorities.

• Partner with the Director of Marketing and cross-functional stakeholders to align digital initiatives, priorities, and budgets.

• Identify opportunities to improve customer acquisition, engagement, retention, and lifetime value.

• Monitor emerging digital marketing trends, technologies, consumer behaviors, and best practices to identify opportunities for innovation and growth.

Email & CRM Marketing

• Lead the strategic planning, execution, optimization, and reporting of B2C and B2B email marketing programs.

• Develop audience segmentation and customer lifecycle strategies to support acquisition, engagement, retention, and re-engagement.

• Build and optimize automated email journeys, including welcome programs, product launches, promotional campaigns, retention programs, re-engagement initiatives, and dealer communications.

• Manage database health, deliverability, compliance, subscriber growth, and data quality.

• Use campaign performance data to improve messaging, engagement, and conversion.

SMS Marketing & Automation

· Develop and manage SMS marketing programs and automated customer journeys.

• Drive subscriber growth through digital campaigns, events, website initiatives, and promotions.

· Optimize audience targeting, timing, messaging, and campaign performance.

· Ensure SMS programs comply with applicable regulations and industry requirements.

Paid Media & Social Media

• Develop and manage paid media strategies across platforms including Meta, Google, YouTube, TikTok, LinkedIn, and other relevant channels.

• Develop and execute organic social media strategies that support brand awareness, audience engagement, customer acquisition, and commercial objectives.

• Manage audience development, targeting, retargeting, testing, and campaign optimization across paid and social channels.

• Manage media and social advertising budgets, recommending allocation and investment strategies based on performance and business priorities.

• Analyze paid and organic social performance and translate insights into actionable recommendations and continuous improvement initiatives.

Website & Digital Commerce

• Oversee website content strategy and the digital consumer experience, ensuring content is current, accurate, engaging, and aligned with business objectives.

• Drive ongoing optimization of landing pages, conversion pathways, product presentation, user experience, and SEO performance.

• Partner with eCommerce, marketplace, and agency partners to improve traffic, conversion rates, average order value, customer acquisition, and digital revenue.

• Support the growth and performance of owned and third-party digital commerce channels, including key internet retailers and Amazon, through customer journey, content, promotional, and conversion optimization.

Content & Campaign Management

• Lead the development and deployment of integrated digital marketing campaigns across relevant channels.

• Coordinate digital support for product launches, sponsorship activations, athlete and influencer programs, retail promotions, dealer communications, and brand initiatives.

• Ensure consistent brand messaging, creative execution, and customer experience across digital touchpoints.

• Collaborate with global marketing teams to localize and deploy global campaign assets.

Analytics, Reporting & Performance Management

· Establish and monitor key performance indicators across digital marketing channels and programs.

• Analyze website, email, SMS, social media, paid media, customer acquisition, retention, and marketing-attributed revenue performance.

• Develop dashboards and reporting processes that provide actionable insights into digital marketing effectiveness and business performance.

• Present performance results, trends, and recommendations to leadership and key stakeholders on a regular basis.

• Use data and insights to identify opportunities for optimization, growth, and improved return on investment.

Team Leadership & Development

· Lead, coach, and develop the Marketing & Communications Coordinator.

• Establish priorities, workload plans, and performance expectations for direct reports.

• Delegate responsibilities effectively while maintaining accountability for team and individual outcomes.

• Develop processes and workflows that improve team efficiency, consistency, and scalability.

· Foster a culture of accountability, collaboration, continuous learning, and high performance.

Cross-Functional Collaboration

· Serve as the digital marketing leader for the Racket Sports business.

• Partner with Marketing, Sales, Customer Experience, Product Management, Business Technology, Global Marketing, Commercial Systems, and third-party agencies to support business objectives.