Digital Marketing Manager - Education Institution / 5 days [2683]

WhatsApp: +65 90820021 (Kyler)
Email: kylergan.supreme@gmail.com

• Location: Central
• Salary $5,000 - $6,500
• Working Day: 5 days
• Working Hours: 8.30am to 6pm (Mon-Thu), 8.30am to 5.30pm (Fri)

Responsibilities

• Develop and implement digital marketing plans to drive incremental lead targets for campaigns.
• Manage end-to-end digital campaigns including digital media planning, SEM, SEO, AEO, GEO, paid social media advertising, content optimisation, campaign landing page/website optimisation, marketing automation, and email marketing.
• Monitor, analyse, and fine-tune campaign performance through data-driven insights.
• Provide campaign performance reporting (daily, weekly, and monthly) using analytics tools and CRM platforms such as Power BI and HubSpot.
• Fine-tune marketing strategies and media plans based on campaign performance.
• Work closely with Corporate and Programme Marketing teams, agencies, and vendors to deliver lead targets and campaign objectives.
• Work with partners to maintain, monitor, review, analyse, optimise, and report on GenAI tools used by the company.
• Conduct competitor studies and report on key performance metrics.
• Support marketing events, conferences, and other company initiatives when required, including occasional weekends.
• Assist with marketing budget planning, allocation monitoring, expenditure tracking, and management against objectives and targets.
• Manage Digital Marketing Executive/Senior Executive in the daily execution of digital marketing duties.

Requirements

• Degree in Marketing, Advertising, Business, or related discipline preferred.
• Minimum 5–7 years of relevant digital marketing experience.
• Strong experience in Google Ads, SEO, AEO, GEO, and paid social media marketing (Meta Ads preferred).
• Experience in CRM, marketing automation, media planning/buying, and project management.
• Proficient in analytics tools and campaign performance optimisation.
• Experience managing agencies/vendors and working within budgets and deadlines.
• Prior team leadership and people management experience is preferred.

The Supreme HR Advisory Pte. Ltd | 14C7279
Gan Kai Le | R23112683