Digital Marketing Manager (f/m/d)
Posted Updated 5
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Description
What you can expect
- You develop data-driven digital marketing and performance strategies for the OTC brand portfolio of STADA Consumer Healthcare.
- You design and optimize digital campaigns across relevant channels and present results internally.
- You coordinate external agencies and ensure efficient implementation.
- You use AI-powered tools and further develop them to efficiently create digital advertising materials.
- You drive SEO and Generative Engine Optimization to increase visibility in search engines and AI systems.
- You analyze media, brand, and business KPIs and derive measures for improvement.
- You develop the STADA CHC brand websites with a focus on content, user experience, conversion, and tracking.
- You work closely with brand management, e-commerce, and other stakeholders.
- You monitor market, competition, and technology developments and implement innovative best practices.
Who we are looking for
- You have a degree in business administration with a focus on marketing or a comparable qualification and at least 5 years of professional experience in digital marketing, ideally in the FMCG, OTC, or healthcare sector.
- You possess solid knowledge of digital marketing channels, media planning, performance marketing, and KPIs.
- You have experience in using AI tools for marketing processes and an interest in AI and GEO applications.
- You have a very good understanding of SEO, website optimization, user experience, and customer journeys.
- You are proficient in analytics and marketing technologies (e.g., Google Analytics 4, Google Ads, Meta Ads Manager).
- You have experience in managing external agencies and independently implementing complex projects.
- You have strong analytical and conceptual skills and understand marketing effectiveness.
- You are characterized by initiative, creativity, and a passion for innovation.
- You bring excellent project management and communication skills and work in a structured and team-oriented manner.
- You have very good German and English language skills, both written and spoken.