Digital Marketing Manager
Posted Updated
Description
About Ken Research
Ken Research is a market intelligence, strategy consulting, and survey-led insights firm that supports businesses, investors, CXOs, founders, consultants, and strategy teams with research-backed decision-making.
The firm works across industries, countries, and business segments to deliver market insights, business intelligence, research reports, consulting support, survey-led insights, benchmarking studies, and professional knowledge assets.
Role Overview
Ken Research is hiring a Digital Marketing Manager to lead organic B2B growth, AI-first search visibility, content-led demand generation, website conversion, PR-led visibility, targeted B2B outreach, and 360-degree lead generation.
This is a strategic and hands-on leadership role for a candidate who understands how B2B discovery is evolving across:
- Google Search
- Google AI Overviews
- ChatGPT-style discovery
- Perplexity-style search
- Gemini and Copilot ecosystems
- Authority platforms
- Industry communities
- Direct buyer outreach channels
The selected candidate will be responsible for building and managing a future-ready digital growth engine covering:
- SEO
- AEO
- GEO
- LLMO
- Technical SEO
- AI-readable content
- Content strategy
- Website conversion
- Lead generation
- PR
- Direct outreach
- Analytics
- Marketing automation
- Team leadership
The role will also involve leading a team of 4–5 Digital Marketing Executives and aligning all efforts toward one objective:
To make Ken Research more discoverable, authoritative, AI-citable, conversion-ready, and lead-focused across every stage of the B2B buyer journey.
Role Objective
The objective of this role is to build a measurable, scalable, and future-ready organic growth and lead-generation engine for Ken Research.
The Digital Marketing Manager will be responsible for:
- Improving search visibility
- Enhancing AI-search readiness
- Strengthening content authority
- Improving website conversion
- Increasing lead capture
- Improving lead quality
- Driving qualified enquiries
- Supporting business pipeline growth
Traffic alone is not the objective.
Qualified leads, enquiries, meetings, and business opportunities are the key success metrics.
Key Responsibilities
1. Organic B2B Growth Strategy
- Develop and execute the overall organic growth roadmap.
- Align SEO, AI search, content, PR, website journeys, outreach, and lead generation initiatives.
- Ensure all marketing efforts contribute to visibility, trust, authority, engagement, and qualified leads.
2. 360 Lead Generation Ownership
Own the complete lead-generation funnel across:
- Website
- Organic Search
- AI Search
- Content Assets
- Authority Platforms
- PR Channels
- Landing Pages
- Lead Magnets
- Direct Outreach
Optimize journeys for:
- Sample Report Requests
- Discovery Call Bookings
- Consulting Enquiries
- Survey Enquiries
- Report Purchases
- Contact Form Submissions
- Inbound Sales Enquiries
3. SEO & Search Visibility
Lead SEO strategy across:
- Report Pages
- Consulting Pages
- Survey Pages
- Industry Pages
- Country Pages
- Blogs
- Case Studies
- White Papers
- Success Stories
Manage:
- Keyword Research
- Search Intent Mapping
- Content Gap Analysis
- Metadata Optimization
- Internal Linking
- CTR Improvement
- Indexation Monitoring
- SERP Performance Tracking
4. AI Search, AEO, GEO & LLMO
Build visibility across:
- Google AI Overviews
- ChatGPT-style Discovery
- Perplexity
- Gemini
- Copilot
- Conversational Search Platforms
- Answer Engines
Develop AI-readable and citation-friendly content structures.
5. Entity SEO & Topical Authority
Build topical authority across:
- Industries
- Countries
- Markets
- Buyer Personas
- Consulting Use Cases
- Survey Use Cases
- Market Intelligence Topics
Ensure consistency across content, schema, metadata, internal linking, and authority platforms.
6. Content Strategy & Content Systems
Lead content planning and execution for:
- Articles
- Blogs
- POVs
- White Papers
- Benchmarking Reports
- Industry Explainers
- Executive Summaries
- Market Insight Pages
- Thought Leadership Assets
- LinkedIn Content
Build repeatable content systems instead of one-off execution.
7. AI-Readable Content Architecture
Improve:
- Page Hierarchy
- FAQ Structures
- Definitions
- Summary Sections
- Comparison Blocks
- Methodology Sections
- Internal Linking
- Related Content Modules
- Schema Recommendations
8. Technical SEO & Website Optimization
Work closely with tech teams on:
- Crawlability
- Indexation
- XML Sitemaps
- Canonicals
- Redirects
- Core Web Vitals
- Structured Data
- Mobile Usability
- Site Architecture
- Page Speed
9. Structured Data & Schema Strategy
Plan schema implementation across:
- Organization
- WebPage
- Breadcrumb
- Article
- FAQ
- Service Pages
- Case Studies
- Report Pages
- Author Profiles
10. Website Conversion & CRO
Improve website conversion journeys through:
- Landing Page Optimization
- CTA Strategy
- Lead Magnets
- Form Optimization
- Trust Signals
- Conversion Path Design
11. Programmatic & Scalable SEO
Identify opportunities for scalable SEO growth through:
- Industry Pages
- Country Pages
- Report Pages
- Consulting Use Cases
- Content Hubs
- Comparison Pages
12. PR, Direct Outreach & Targeted B2B Marketing
Drive visibility through:
- Digital PR
- Authority Building Campaigns
- Targeted Outreach
- LinkedIn Marketing
- CXO Targeting
- Industry-Specific Campaigns
- Newsletter Campaigns
- Partnership Outreach
13. Authority Building & Content Distribution
Manage content distribution through:
- Medium
- Industry Platforms
- Business Communities
- Thought Leadership Channels
- Content Syndication Opportunities
14. Analytics & Performance Reporting
Track and report on:
- Organic Traffic
- Keyword Rankings
- CTR
- Lead Volume
- Lead Quality
- Conversion Rates
- AI Search Visibility
- Content Performance
- Team Productivity
Prepare actionable weekly and monthly performance reports.
15. AI Tools & Marketing Automation
Leverage AI tools for:
- Research
- SERP Analysis
- Keyword Clustering
- Content Briefs
- Workflow Automation
- Content Audits
- Reporting
Ensure all AI-assisted outputs undergo human validation.
16. Team Leadership
Lead and mentor a team of Digital Marketing Executives.
Drive accountability across:
- SEO
- AEO
- Content Growth
- Technical SEO
- CRO
- Lead Generation
- PR
- Reporting
17. Cross-Functional Collaboration
Work closely with:
- Content Team
- Research Team
- Consulting Team
- Survey Team
- Sales Team
- Design Team
- Technology Team
- Leadership Team
Ensure marketing initiatives remain aligned with business goals.
Required Skills
- Strong understanding of Organic B2B Growth
- Strong understanding of 360 Lead Generation
- Advanced SEO expertise
- AEO, GEO & LLMO knowledge
- AI Search Optimization expertise
- Content Strategy & Content Systems thinking
- Technical SEO understanding
- CRO and Lead Generation experience
- Internal Linking & Entity SEO expertise
- Structured Data and Schema understanding
- Analytics and Reporting capabilities
- Team Leadership experience
- Strong ownership and execution discipline
Preferred Experience
Experience in:
- Market Research
- Consulting
- SaaS
- Professional Services
- Business Intelligence
- Knowledge-led Businesses
- Research Firms
- B2B Lead Generation Organizations
B2B marketing experience is strongly preferred.
Tools Knowledge
- Google Search Console
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Semrush
- Ahrefs
- Screaming Frog
- PageSpeed Insights
- Microsoft Clarity
- Hotjar
- Excel / Google Sheets
- ChatGPT
- Perplexity
- Gemini
- Claude
- Notion / ClickUp / Jira
- CRM Platforms
- Outreach & Email Marketing Tools
Qualification
Bachelor’s or Master’s degree in:
- Marketing
- Business
- Commerce
- Management
- Mass Communication
- Digital Marketing
- Related Fields
MBA or professional certifications in Digital Marketing, SEO, Analytics, Growth Marketing, AI Marketing, or B2B Marketing will be an added advantage.
Success Metrics
- Qualified Lead Growth
- Organic Lead Contribution
- Lead Quality Improvement
- Website Conversion Growth
- Discovery Call Bookings
- Consulting & Survey Enquiries
- High-Intent Traffic Growth
- Keyword Ranking Improvement
- AI Search Readiness
- Structured Data Coverage
- Technical SEO Health
- PR & Outreach Performance
- Team Productivity & Ownership
Hiring Process
- Initial Discussion
- Digital Growth & SEO Strategy Discussion
- Lead Generation & Website Growth Discussion
- Practical Website Audit / Growth Case Task
- Final Leadership Discussion
- Selection & Onboarding
Final Note
This role is for someone who wants to build the next growth engine for Ken Research.
The Digital Marketing Manager will lead strategy, improve AI-search readiness, strengthen content systems, drive conversion-focused growth, build authority across digital channels, and generate qualified B2B opportunities through a scalable and future-ready marketing ecosystem.