Digital Marketing Lead

About the Role

We're looking for a dynamic, results-oriented Digital Marketing Manager to drive digital growth, optimize marketing performance, and strengthen our online presence. You'll own content strategy and execution end-to-end — website, blog, social, and sales enablement — while partnering closely on SEO to support a business-critical website revamp currently underway.

Key Responsibilities

● Plan and execute content marketing, social media marketing, email marketing and online reputation management.

● Own website content strategy and delivery — structure, write, and maintain content for priority pages, working closely with the design/development team through the ongoing website revamp.

● Own the LinkedIn content calendar end-to-end: plan, write, and publish posts on schedule using brand-approved templates.

● Develop case studies, sales enablement material, and thought-leadership content in partnership with sales and delivery teams.

● Co-own SEO strategy and execution with the SEO specialist, ensuring content, keywords, and on-page elements are aligned.

● Identify opportunities to make the website more engaging, intuitive, and conversion focused.

● Write scripts and turn ideas into compelling short-form content for LinkedIn, Instagram, and other channels.

● Coordinate with external creative/marketing agencies where required, ensuring output aligns with brand and business goals.

● Understand the reports on Google Analytics and other tools and continuously refine strategy.

● Increase brand visibility and online presence across multiple digital platforms.

What We're Looking For

● 4–6 years of experience in digital marketing, with strong exposure to B2B technology marketing.

● Hands-on expertise in SEO, SEM, content ideation/scripting, and social media management.

● A strong eye for content, storytelling, and branding, with excellent writing skills.

● Working understanding of LinkedIn, Instagram, and short-form video trends.

● Proficiency in Google Analytics and other marketing/analytics tools.

● Experience confidently coordinating with creative or marketing agencies.

● Excellent communication and presentation skills.

● Proactive and trend-aware, comfortable taking ownership with minimal oversight.

Good to Have

● Experience working directly with SEO specialists or developers through a website revamp/migration.

● Familiarity with design/collaboration tools (e.g., Figma) and CRM or marketing automation platforms.