Location: Aimargues

Segment: Royal Canin - International Division

Type of contract: 1-year assignment

International Division (InDi) develops Royal Canin across approximately 90 markets through a network of importers. This 12-month transformation mission exists to establish a scalable Media operating model and governance, support the first wave of e-commerce acceleration, and build sustainable internal Digital capability.

What are we looking for?

• 5+ years of experience in Digital Marketing, Media, e-commerce or digital transformation in a B2C environment.

• Degree in Marketing, Business, Digital or a related field; equivalent relevant experience is also valued.

• Fluent English; additional languages are an advantage.

• Experience in a local market, regional role or importer/distributor model is a strong plus.

• Proven experience designing and implementing Media strategy, governance and operating models.

• Strong understanding of paid Media planning, activation, agency management, performance measurement and optimization.

• Demonstrated ability to lead cross-functional transformation and deliver through stakeholders without direct authority.

• Experience coaching, transferring knowledge and building sustainable capability in others.

• Strong project management skills, with the ability to manage multiple markets, priorities and maturity levels.

• Excellent communication, facilitation and influencing skills, with a pragmatic and action-oriented mindset.

• Comfort working in a matrixed, multicultural and highly decentralized environment.

What will be your key responsibilities?

1. Build the Indi Media operating model and governance

• Translate the Indi Digital ambition into a pragmatic roadmap, clear priorities and a 12-month delivery plan.

• Define the Media operating model across Indi, Hubs, importers, agencies, with the support of RGM Demand Team

• Establish governance for importer-owned or importer-managed digital and social channels, including roles, decision rights, processes, access, compliance and escalation routes.

• Set agency ways of working, campaign processes, performance routines and KPI standards, while ensuring consistent application of Royal Canin brand and digital governance.

2. Drive focused Media acceleration

• Deploy Calorie Conversion Campaign in InDi priority markets in lign with the set up identified

• Lead the planning, activation and optimization of priority paid Media campaigns, working with Hubs, importers and agency partners.

• Build a simple performance framework and turn results into reusable benchmarks, playbooks and recommendations.

3. Support the first e-commerce acceleration initiatives & Affordability campaign deployment

• Partner with priority markets to define focused e-commerce acceleration plans, with Vietnam as an initial priority and make the link between Hubs Team & RGM Team to ensure governance.

• Adapt and deploy the existing Kazakhstan Affordability Campaign and chatbot in selected InDi markets, leveraging proven assets and learnings to accelerate rollout.

4. Provide targeted support to Hubs and markets

• Provide additional hands-on support to Hub MENA and Hub LATAM while our two internal associates progressively refocus on Hub Eurasia and Hub Africa.

• Indirect Management of the 2 Internal Associantes supporting Hub Eurasia & Hub Africa

• Act as the central point of contact on mission priorities, aligning Hubs, importers, Regional and Global teams and removing delivery roadblocks.

5. Build capability and transfer ownership

• Prepare for the role for the future set up

• Support two Hubs roles while dividing central responsibilities according to expertise.

• Use co-leadership, coaching, practical learning, playbooks and progressive delegation, supported by formal readiness reviews and a structured handover.

6. Manage the transformation roadmap

• Maintain clear milestones, risks and stakeholder updates, measuring success through both business delivery and successor readiness.

What can you expect from Mars?

• You will work in a multicultural environment (more than 40 nationalities) and where your dog will be welcomed by more than 100 other Associates’ dogs at the office!

• You will work in a unique campus, which gathers more than 800 Associates working for: the international HQ, the French subsidiary, two laboratories, a kennel and a cattery with more than 200 cats & dogs, and finally the most important factory of the Royal Canin group

• Since 2015, no waste to landfill is made by the 16 Royal Canin factories in the world

• All Royal Canin products manufactured in Europe are ISO 14001 certified from design to factory gate

• Since 2017, Royal Canin has supported the K-DOG program of the Curie Institute, which trains dogs to detect breast cancer via olfaction

• A unique and ideal work environment to become the leader in health through nutrition for cats and dogs!

• You will evolve in the heart of an innovative production plant that will challenge you, on a daily basis