Digital Marketing Manager

Campaign Strategy & Execution (Blinkit & Amazon Focus):

• Design, launch, and manage promotional campaigns (e.g., flash sales, coupons, visibility boosters) on platforms like Blinkit, Amazon, and others as needed.
  
• Manage and optimize campaign budgets to achieve maximum ROI and meet key performance indicators (KPIs) like sales volume, conversion rate, and Average Order Value (AOV).
  
• Coordinate with internal teams to ensure product availability across all channels.
  

Performance Analysis & Optimization:

• Monitor campaign performance daily, generating detailed reports on effectiveness and ROI.
  
• Utilize platform-specific analytics tools to identify trends, opportunities, and areas for improvement.
  
• Conduct A/B testing on campaign elements (e.g., visuals, pricing, copy) to continuously improve results.
  

Brand Building & Visibility:

• Develop and implement strategies to improve our brand's organic visibility, search ranking, and digital shelf presence on e-commerce platforms.
  
• Oversee the management of brand stores, product listings (content, images, A+ content), ensuring they are optimized for performance and reflect brand guidelines.
  
• Monitor competitor activity and market trends to identify opportunities for strategic advantage.
  

Stakeholder Management:

• Act as the primary point of contact for platform account managers (e.g., Blinkit/Amazon teams) for campaign-related discussions and new initiatives.