Digital Marketing Manager

This position is responsible for social media planning, development of written communications for multiple marketing channels and acts as the social voice for assigned Monster Brewing brands/products.

Essential Responsibilities

• Collaborates on digital marketing strategy, planning, scheduling, and reporting for assigned Monster Brewing brands/products.
• Social Media Management – Work collaboratively on the development/execution of social media strategy for assigned brand(s) including content creation, scheduling, & community management
• Content Creation - Produces copy and video/images for social media, digital assets, and contributes to other projects across all channels in addition to assisting & attending photo shoots as needed
• Influencer Marketing - Identify & collaborate with relevant influencers to amplify brand messaging
• Analytics & Reporting - Measures and reports performance of social media and digital campaigns.
• Website Management - Works with brand manager to keep websites up to date with new products and content.
• Campaign Management - Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and TikTok

Additional Responsibilities

• Attends events to obtain, post, and promote onsite content.
• Assists with the orders and shipments of samples, merchandise, and press mailers.
• Identifies areas for process improvement.
• Monitors industry best practices and competitive deep dives.
• Performs other related duties as required or assigned.