Digital Marketing Manager
Posted
We’re looking for a results-driven Digital Marketing Manager with strong experience in app growth to lead and scale mobile app acquisition and retention strategies.
Key Responsibilities:
- Plan and execute app growth strategies (user acquisition, activation, retention)
- Manage paid campaigns across Meta, Google, TikTok, and other channels
- Optimize app installs, CPI, CAC, and LTV
- Work with tracking tools (AppsFlyer, Firebase, Adjust) to ensure accurate attribution
- Run A/B tests on creatives, funnels, and app store listings (ASO)
- Collaborate with design and product teams to improve user journey and conversion
Requirements
- 3–5+ years in digital marketing, with hands-on app growth experience
- Proven experience working on GCC market.
- Strong performance marketing background
- Experience with mobile measurement partners (MMPs)
- Data-driven mindset with solid analytical skills
- Familiar with ASO and funnel optimization
Nice to Have:
Experience with subscription-based apps
Knowledge of CRM, push notifications, and lifecycle marketing
Location: Dokki - Giza
Type: Full-time