DIGITAL MARKETING MANAGER
JOB TITLE: DIGITAL MARKETING MANAGER
About This Job:
Q-Sourcing Limited trading as Q-Sourcing Servtec is a
manpower management solutions firm operating in the East African Region in the
countries of Uganda, Kenya, Tanzania, Rwanda, and South Sudan.
On behalf of our client, we are looking for a
competent, skilled, and experienced Digital Marketing Manager to work
in Kenya
Job Summary
To lead digital marketing strategy, brand visibility,
customer engagement, and online lead generation for the company’s solar and
energy solutions business.
The role will focus on strengthening the company’s digital
presence, driving customer acquisition, analyzing market trends, and
positioning the brand competitively within Kenya’s evolving renewable energy
market.
DUTIES & RESPONSIBILITIES:
Digital Marketing Strategy
- Develop and implement digital marketing campaigns
aligned with business growth goals.
- Drive brand awareness and online customer
acquisition.
- Create
targeted campaigns for residential, commercial, and industrial energy
solutions.
Content & Brand Management
- Manage social media platforms, website content, and
online campaigns.
- Develop engaging marketing content, product
promotions, and customer education materials.
- Ensure
consistent brand positioning across all channels.
Lead Generation &
Performance Marketing
- Manage online lead generation campaigns and
conversion optimization.
- Utilize SEO, Google Ads, Meta Ads, email marketing,
and digital analytics tools.
- Track
customer acquisition metrics and campaign ROI.
Market Intelligence &
Consumer Insights
- Analyze market trends, customer behavior, and
competitor positioning.
- Support sales teams with digital campaigns and
customer engagement initiatives.
- Identify
emerging digital opportunities in the energy and solar sector.
Data Analytics & AI
Integration
- Utilize AI-driven tools for customer engagement,
campaign optimization, and analytics.
- Prepare digital performance reports and marketing
dashboards.
- Leverage
data insights to improve marketing efficiency and customer targeting.
Stakeholder Collaboration
- Work closely with sales, operations, and branch teams
to align campaigns with business priorities.
- Support
branch launches, product campaigns, and customer activation programs.
KNOWLEDGE, SKILLS, AND EXPERIENCE:
Qualifications
- Bachelor’s
degree in marketing, Communications, Business, or related field.
- MBA or
equivalent postgraduate qualification preferred.
Experience & Profile
- Minimum
3–5 years’ experience in digital marketing, preferably in solar, energy,
technology, or FMCG sectors.
- Strong
understanding of digital advertising platforms and analytics tools.
- Experience
managing performance marketing campaigns.
- Understanding
of Kenyan consumer trends and digital engagement behavior.
Interested and qualified applicants should submit their
applications through the link below
Note:
Only shortlisted applicants will be contacted.
Q-SOURCING SERVTEC IS AN EQUAL OPPORTUNITY EMPLOYER. ANY
SOLICITATION WILL LEAD TO DISQUALIFICATION.