Digital Marketing Manager

If you are a motivated individual with experience in Marketing, Project Management, and Direct Response, join the Champion team! Champion has an immediate need for a Digital Marketing Manager. This position is responsible for both the planning and optimizing of key marketing activities.

Specific Duties Include

60% Direct Response Efforts

o Own strategy and execution for direct mail program – with the key objective of driving appointments

o Manage key digital channels’ strategic roadmaps - SEM, SEO, directories, and website - with the key objective of connection and optimization between these channels to drive appointments

o Manage integration between digital and offline roadmaps – with the key objective of maximizing spend and performance metrics to drive appointments

o Manage roadmap for website revamp, conduct ideations around priorities to innovate, test possibilities, and optimize for appointment conversion - leverage Optimizely platform within web with testing schedule monthly

20% Relationship-Building Efforts

o Develop and manage content marketing plan roadmap and success metrics across all segments – and full integration with appropriate marketing vehicles

o Develop and manage social media marketing plan

o Specific to previous customers:

• Own marketing strategy and plan for previous customer segment – to enhance relationship, expand word of mouth, ambassadors, and influence marketing
• Own cross-sell strategy and planning across applicable vehicles

20% Overall Foundational Efforts

o Own strategy and execution for Product Marketing, including accuracy and effectiveness of messaging throughout all channels, as well as field training and support. Develop personas by product – conduct segmentation and category research

o Own and construct annual test plan across all vehicles, including calendar, results, and national market matrix to ensure all teams, including owning master of media mix changes historically

o Manage owned agency partner(s), communicate often to share and gain feedback, provide them with business context and immersion opportunities, conduct agency performance evaluations ongoing to maximize output and enhance the relationship

o Perform analysis and reporting on all marketing activities to determine key learnings and resulting optimizations

o Ability to operate at both a strategic and a tactical level

o Support overall marketing team goals and programs, including other duties as assigned

o Serve as a thought-leader for marketing within the organization, keeping current with industry trends

KPIs

o Increase traffic to site

o Increase appointments year over year via channels managed

o Increase conversion rates throughout consumer conversion path

o Increase customer NPS (Net Promoter Score) over year ago

Specific Requirements of Digital Marketing Manager Include:

• Bachelor’s degree in Marketing, Business or related field or equivalent work experience
• Strong abilities in marketing program management with experience in Direct Response/Lead Generation
• Experience managing agencies
• Experience with A/B multivariate testing
• Experience working and collaborating with internal (or external) Sales teams
• Experience creating, executing and optimizing marketing plans
• Creative thinker, with a passion for digital marketing and emerging digital marketing trends/technologies
• Excellent written and oral communication skills
• Ability to use data to make informed decisions
• Ability to balance several initiatives at the same time
• Great attention to detail, with high self-motivation
• Strong project management skills, with the ability to work autonomously and as part of a team
• Solid Excel skills
• Must continually demonstrate the Champion 6 Core Values: Positive Attitude, Accountability, Respect, Integrity, Compassion, Reliability

Ideal Certifications/Accreditation

• Project Manager Training

Champion Window is an Equal Employment Opportunity Employer