Digital Marketing Manager

About Shore360:

Shore360 is a 100% Australian-owned BP firm based in the Philippines, providing customized staffing and administrative support for international companies, handling recruitment, HR, IT, and office facilities so clients can focus on core business, offering transparent pricing, dedicated teams, and flexible setups.

Primary Purpose

• The Digital Marketing Manager is responsible for growing our brand engagement and pipeline opportunities online. The role will contribute to the overall marketing plan by developing high-performing campaigns, compelling content, online experiences and
  lead nurturing activities. This includes converting brand engagement activities into enquiries for the range of services and functions offered across Vertaview and its entities.
• The role plays a key part in planning and producing engaging, platform-appropriate content that tells the story of Vertaview and its entities, builds community and maximises the reach and impact of our social media channels. The role will also manage and maintain key assets such as our website and digital touchpoints.

Key Result AreasKey Responsibilities & Performance Areas

• Content development and social media impact
  • Plan, create and publish engaging, audience-focused content (written, graphic, photo, video and short-form) that strengthens the brand and drives meaningful engagement across Facebook, Instagram, LinkedIn, YouTube and emerging platforms.
  • Work with the Senior Communications Manager to develop, maintain and continually enhance a content calendar aligned to the marketing plan, campaigns, key dates and organisational priorities.
  • Tailor content to each platform's format, algorithm and audience behaviour to maximise reach, engagement, shares and conversions.
  • Capture and share authentic stories from customers, staff and the community (with appropriate consent and in line with privacy and safeguarding requirements), ensuring content is respectful, inclusive and accessible.
  • Use performance data and audience insights to refine content themes, formats, posting times and messaging, continually improving social media impact.
  • Integrate organic content with paid campaigns so that content assets amplify campaign performance and lead generation.
  • Monitor and manage online community interactions, responding in a timely and on-brand manner and escalating issues as required.
  • Maintain brand consistency and tone of voice across all digital content.
• Website and digital experience
  • Manage and maintain our website and relevant third-party digital experiences, ensuring our customers and stakeholders can easily find and navigate our services.
  • Design and deliver user-centric digital journeys to maximise our impact and brand effectiveness.
• Paid campaigns, CRM and email
  • Create from the ground up Google Ads, Facebook, Instagram, YouTube and LinkedIn campaigns to drive highly targeted traffic.
  • Assist in developing and managing a scalable CRM infrastructure for a personalised, timely and relevant user experience.
  • Assist in executing email marketing to develop our pipeline and increase brand engagement, with the aim of maintaining an active and segmented database that supports pipeline growth and customer retention.
• SEO, performance and reporting
  • Execute our digital strategy through SEO/SEM and web performance, including writing SEO-friendly content.
  • Improve organic traffic and conversions through technical and content SEO, collaborating with the Marketing team.
  • Measure and report on the performance of all digital marketing campaigns and content, assessing against goals (ROI and KPIs such as reach, engagement rate, follower growth and conversions), and contribute to Marketing's customer insights function.
  • Use Qualtrics to write and distribute customer surveys, and analyse the resulting customer data to inform campaigns, content and the customer experience.
  • Ensure detail-oriented execution to deliver results in an agile, data-driven and cost-effective way.
• Tools and general support
  • Apply knowledge and experience of HTML and CSS, Adobe InDesign and Photoshop (and video editing / content creation tools such as Canva, Premiere Pro or CapCut) to maintain our digital presence.
  • Support the Marketing team with general marketing activities as required.
• Key Selection Criteria
  • Demonstrated high-level written and oral communication skills, including the ability to write engaging copy for different audiences and platforms.
  • Ten (10) years' experience in a Digital Marketing Manager or related role.
  • Experience developing and executing digital marketing strategy.
  • Demonstrated understanding of and experience in content development, including planning, creating and publishing content, and a clear understanding of its role in maximising social media reach, engagement and impact.
  • Proven ability to produce or coordinate high-quality and video content (e.g. short-form video, graphics, photography) suited to social media.
  • Experience in digital marketing execution – SEM, Google Ads, SEO, social media (organic and paid) and website.
  • Experience in social media strategy and execution, including content calendars, community management and prior use of tools such as Meta Business Suite /Facebook Ads Manager and social scheduling platforms.
  • Experience with Google Analytics and social media analytics, with the ability to summarise key data into consumer insights to improve content, engagement and conversion.
  • Ability to use Qualtrics to design and write customer surveys, and to analyse customer data to generate actionable insights.
  • Experience managing a website, including familiarity with web design and content management systems.
  • Experience in growing digital sales conversion.
  • Experience with CRM or an automated email marketing platform.
  • The ability to prioritise, manage multiple tasks and bring structure to the management of projects with multiple stakeholders.
  • Experience collaborating with internal and external stakeholders to deliver business objectives.
  • Relevant tertiary qualifications in marketing, communications, public relations, media or a related field.
  • Ability to work as a team member within the ethos and values of Vertaview and its entities.

Shore Xtra Perks

• Day 1 HMO Coverage
• Fixed Weekends Off
• Unlimited Barista Coffee all shift long
• Free Parking & Shuttle
• Premium Game Lounge
• Social Passion Clubs: Photography, Dance, Fitness, Book, Music
• Engaging Monthly Events with prizes and rewards
• Referral Incentives
• Statutory Benefits: Maternity, Paternity, and Solo Parent Leaves, Magna Carta for Women, OT, and Premium Pays

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