Digital Marketing Manager

The Digital Marketing Manager is responsible for driving digital marketing knowledge and engagement across the Business Center. This individual will provide the Business Center Management and Dealers with ongoing assessments and recommendations that can positively impact both Tier 2 and Tier 3 digital strategies. The Digital Marketing Manager will work closely with multiple organizational stakeholders regarding digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, and social media. It will be the responsibility of the Digital Marketing Manager to develop key initiatives and leverage best practices in an effort to increase overall dealership traffic, retail sales, and retail market share.