Digital Marketing Manager

We are seeking an experienced Marketing Manager with strong funnel building expertise and proven team leadership capabilities. This role is responsible for driving qualified lead generation, improving conversion rates at every stage of the client's journey, and increasing revenue through disciplined, data driven marketing execution. The ideal candidate is both a strategic thinker and a hands-on operator who can design high converting funnels while leading and developing a performance focused marketing team. This position oversees the entire marketing function and ensures that all campaigns, systems, and messaging are aligned with company growth objectives.

About Strittmatter

Strittmatter Wealth Management Group, LLC (SWMG) is a boutique Registered Investment Advisor located in downtown Fort Worth, TX. We have been in business since 2007 and specialize in retirement planning, investment management and business planning to high-net-worth clients and business owners. What makes us different is that we are an independent investment firm that offers unique investment options that many other firms do not offer including Alternative Investments, Private Real Estate portfolios and access to world class Institutional Managers.

Key Responsibilities

Develop and execute comprehensive marketing strategies that directly support revenue targets and long-term expansion goals
Design, build, and optimize end to end online marketing funnels from initial lead capture through conversion, follow up, and nurturing sequences
Implement and refine marketing automation workflows, CRM integrations, attribution tracking, and reporting systems to ensure accurate performance measurement
Analyze funnel metrics, campaign data, and conversion benchmarks to identify gaps and execute continuous improvements
Supervise and develop marketing team members, including the Social Media Manager, Graphic Designer, and Copywriter, ensuring accountability and output quality
Manage campaign timelines, content calendars, vendor coordination, and cross functional deliverables
Establish KPIs, track weekly performance metrics, and present structured reports to leadership with actionable insights
Maintain consistent brand positioning and messaging across all digital platforms and marketing channels

Qualifications and Requirements

Minimum five years of progressive marketing experience, including direct funnel building and automation implementation
Demonstrated experience managing and mentoring internal marketing teams
Strong working knowledge of marketing automation platforms, CRM systems, paid media strategy, email marketing, and conversion rate optimization
Analytical, metrics driven decision maker with strong financial and performance awareness
Excellent written and verbal communication skills
Highly organized with advanced project management and leadership abilities
Availability Monday through Friday from 8 AM to 5 PM CST