Digital Marketing Manager

***The ideal candidate will be able to commute to the King of Prussia, PA office 2–3 days per month for on-site collaboration***

The Digital Marketing Manager supports the execution of digital marketing programs across email marketing, social media, and paid media placement. Reporting to the AVP, Marketing Operations, this role is primarily responsible for hands-on execution of campaigns – building our emails, posting on social media, and monitoring and sharing results of our campaign activities.

The individual supports personalization efforts, helps build or update nurture flows, and contributes to marketing performance reporting and dashboards. Success is measured by timely and accurate execution of assigned campaign activities and reporting requests.

Duties and Responsibilities

• Build, QA, and deploy email campaigns within Salesforce Marketing Cloud NEXT, leveraging Journey Builder and dynamic content for personalization.
• Build and maintain automated customer journeys in Salesforce Marketing Cloud NEXT using Journey Builder
• Leverage AI-driven capabilities to improve campaign and journey performance.
• Support The College’s core social media profiles (LinkedIn, Instagram, and Facebook), and execute day-to-day social media posting, scheduling, and monitoring across platforms, including engagement and community management.
• Track and analyze social media performance and share insights to help improve results.
• Collaborate with content and Brand Experience teams to align messaging and creative.
• Partner with Enterprise and Growth Marketing teams to execute key B2B and B2B2C strategies.
• Own campaign and journey performance analytics in Salesforce Marketing Cloud and contribute to development and maintenance of reporting dashboards
• Execute A/B testing across email and digital campaigns to improve results.
• Ensure data integrity across marketing platforms and databases.
• Stay current on digital marketing trends and recommend improvements.
• Support additional marketing operations initiatives as needed.