Digital Marketing Manager

Location: Gojra, Pakistan — Onsite
Working Days: Monday–Friday | Hours: 9:00 AM–6:00 PM
Accommodation & Meals: Accommodation and three daily meals for eligible outstation male employees.

About TriVA Global

TriVA Global is an IT and digital solutions company specializing in digital marketing, e-commerce, web development, AI, and performance-driven growth solutions for international clients.

Role Overview

We are seeking a Digital Marketing Manager to lead client growth initiatives across paid advertising, social media, e-commerce, analytics, and digital strategy.

The role combines strategy, campaign management, data analysis, client communication, budgeting, and team coordination. The ideal candidate should be commercially minded, analytical, creative, and capable of managing multiple international client accounts.

Key Responsibilities

• Develop and execute digital marketing and growth strategies aligned with client objectives.
• Manage and optimize Google Ads, Meta Ads, social media, and other paid campaigns.
• Plan social media content, campaigns, audience strategies, and growth initiatives.
• Manage and optimize ROAS, CPA, CPL, CAC, CTR, CPC, conversion rate, and marketing ROI.
• Support Shopify, Amazon, and e-commerce growth campaigns.
• Monitor performance using GA4, Google Ads, Meta Analytics, Looker Studio, and reporting tools.
• Prepare performance reports, marketing strategies, proposals, media plans, and budgets.
• Present strategies and performance insights to international clients.
• Coordinate SEO, content, creative, e-commerce, development, and marketing teams.
• Manage project timelines, deliverables, approvals, and client requirements.
• Identify growth opportunities, campaign issues, and process improvements.
• Utilize AI and automation tools to improve marketing performance and operational efficiency.

Requirements

• Bachelor's degree in Marketing, Business, Digital Marketing, IT, E-commerce, or related field.
• 3+ years of relevant experience in digital marketing, performance marketing, social media, e-commerce, or agency environments.
• Strong hands-on experience with Google Ads and Meta Ads.
• Strong understanding of digital strategy, campaign optimization, analytics, and conversion tracking.
• Experience with GA4, Google Tag Manager, Looker Studio, Google Merchant Center, or similar platforms.
• Strong understanding of marketing KPIs, budgets, ROI, and performance analysis.
• Experience with Shopify/Amazon and e-commerce marketing is preferred.
• Excellent English communication, presentation, client management, and proposal-pitching skills.
• Strong analytical, organizational, and problem-solving abilities.
• Experience with AI and marketing automation tools.
• Proven portfolio or measurable campaign results will be an advantage.

Key KPIs

• ROAS / Marketing ROI
• CPA / CAC / CPL
• Conversion Rate & Revenue
• Lead Generation
• Social Media Growth & Engagement
• Campaign & Budget Efficiency
• Client Satisfaction & Retention
• Project Delivery & Reporting Quality
• Continuous Testing & Optimization

What We Offer

• Competitive Salary
• Furnished Accommodation
• Three Daily Meals
• International Client Exposure
• Training, Mentorship & Career Growth
• AI & Modern Technology Exposure
• Team Activities & Games

Why Join TriVA Global?

Work with international clients, global campaigns, e-commerce brands, AI technologies, and multidisciplinary digital teams while developing expertise in performance marketing, digital strategy, analytics, and client management.

Note: Responsibilities and KPIs may evolve according to business and client requirements.