Digital Marketing Manager

Compensation: ₹15L – ₹20L • No equity

Brand Marketing:

• Define and protect brand identity across our portfolio - visual language, tone, consistency across brands and touchpoints.
• Produce and direct premium presentations and brand assets - investor, sales, and partnership decks that are genuinely Fortune-500-grade.

SEO:

• Lead AEO (Answer Engine Optimization): structure content to get surfaced and cited by AI assistants and answer engines - schema, entity-first content, citation-worthy formatting.
• Set up and own tracking: GA4, Google Tag Manager, pixels / Conversions API, UTM governance, conversion event architecture.
• Plan and run social campaigns (organic + paid) across LinkedIn, Instagram, X, and YouTube - brief to launch to reporting.
• Build dashboards that tie activity to pipeline and signups - decisions, not vanity metrics.
• Ability to work independently and collaboratively

Social Media

*In-depth knowledge of social platforms (Facebook, Twitter, LinkedIn, Snapchat etc.) *Proficiency in MS-Office and Social Media Management Tools like SocialFlow, Sprinklr, etc Proficient in marketing automation tools

We need a Portifolio:

• Premium decks/brand work you directed or made, AND a brand you grew (e.g. 0 10K+ organic impressions) with the analytics to back it.
• Which specific ad networks do you specialize in?
• Which advertising platforms do you have the most hands-on experience with?
• List out what tools you know ? and Why?
• Can you share a campaign example where your expertise in a specific ad network directly improved ROI?
• Which network have you managed the largest budget on, and what were the results?
• If a client has a limited budget, how do you choose between Google Ads, Meta, or a niche network?

skills

• Deep, current SEO + AEO + SMO+ Ads knowledge
• Proficiency in Google Analytics 4 (GA4) and other analytics tools. Familiarity with CRM and marketing automation platforms such as HubSpot, Zoho, or Mailchimp.
• Strong eye and strong judgment - you can articulate why something is on- or off-brand, and turn data into a decision memo.
• Manage paid advertising campaigns (Google, Meta, Amazon)
• Oversee SEO, content, and social media teams
• Plan and execute email marketing campaigns
• Analyze marketing metrics and optimize campaigns for ROI
• Manage marketing budget and allocate resources effectively
• Coordinate product launches and seasonal campaigns
• Build brand partnerships and influencer collaborations
• Strong analytical skills with data-driven decision making
• Develop and execute comprehensive digital marketing strategy
• Building and maintaining strategic networks with internal and external stakeholders to align strategy and drive mindset change
• Manage marketing budgets effectively, allocating resources strategically to maximize the impact of campaigns and initiatives.

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1. Experience with Power Bi a plus.
2. Experience with Email Marketing a plus.
3. Experience with GEO a plus.

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