Digital Marketing Manager - WFH

About the Company

C2N Diagnostics is a St. Louis-based biotechnology company focused on commercializing high-quality in vitro diagnostic solutions for neurodegenerative conditions. The company is expanding its portfolio of innovative blood-based diagnostic products and is growing its marketing capabilities to support these offerings.

About the Role

C2N Diagnostics is seeking a hands-on Digital Marketing Manager to support the execution of digital marketing programs across its diagnostic product portfolio. This role focuses on developing and coordinating digital content and campaigns across websites, social media, email, and other digital channels.

Working closely with internal Marketing, Medical, Commercial, Legal, and Compliance teams, as well as external agency partners, you’ll help turn marketing strategies into accurate, engaging, and compliant digital materials. The position requires strong organization, attention to detail, and the ability to manage multiple projects and deadlines in a regulated healthcare environment.

Key Responsibilities

•Execute digital marketing campaigns across websites, social media, email, and other digital channels.

•Manage day-to-day website content and updates in collaboration with internal teams and external agency partners.

•Develop and coordinate social media content, including content calendars, copy, creative assets, scheduling, and publishing.

•Prepare digital marketing briefs and coordinate campaign asset development with agencies and internal stakeholders.

•Manage agency feedback and creative revisions to ensure materials meet marketing objectives, brand standards, and deadlines.

•Coordinate the Medical, Legal, and Regulatory (MLR) review and approval process for digital marketing materials, including preparing submissions, tracking feedback, and managing revisions through final approval.

•Maintain campaign calendars, project timelines, and asset status to keep projects moving from concept through launch.

•Support the development and execution of paid and organic digital campaigns.

•Monitor campaign performance, website traffic, and social media metrics, providing regular reports and actionable insights.

•Identify opportunities to improve digital content, audience engagement, and campaign performance using data and audience behavior.

•Collaborate with Marketing, Medical, Commercial, and other cross-functional teams to translate complex clinical information into clear, engaging content for healthcare professional audiences.

•Maintain digital content libraries, campaign assets, and approved marketing materials.

•Stay informed about digital marketing platforms, social media trends, and best practices relevant to healthcare and business-to-business (B2B) marketing.

Required Qualifications

•Bachelor’s degree in Marketing, Communications, Business, or a related field.

•Approximately 2+ years of hands-on digital marketing experience.

•Demonstrated experience executing digital marketing campaigns from development through launch.

•Experience with social media management, website content, and digital campaign execution.

•Experience coordinating with external agencies and managing creative or content revisions.

•Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines.

•Excellent written and verbal communication skills.

•Strong attention to detail and a commitment to accuracy, particularly when working with scientific and clinical content.

•Ability to learn complex clinical and scientific products quickly and translate technical information into clear, audience-appropriate marketing content.

•Comfort working in a collaborative, fast-paced environment with changing priorities.

•Experience using digital marketing, social media, website content management system (CMS), and analytics platforms.

Preferred Qualifications

•Digital marketing experience in healthcare, pharmaceuticals, diagnostics, medical devices, biotechnology, or another regulated industry.

•Experience working with Medical, Legal, and Regulatory (MLR) review processes or similar legal and compliance approval workflows.

Travel and Physical Requirements

•Travel may be required up to 15% of the time, including overnight travel for internal and external meetings and conferences.

•Ability to sit or stand for periods of up to four hours.

•Ability to lift up to 30 pounds in an office environment.

Compensation and Benefits

•Annual Base Salary: $85,000–$105,000.

•Actual compensation may vary based on job-related qualifications, including skills, education, experience, and location.

•Bonuses or other forms of compensation may also be offered.

•Benefits may include paid time off, a 401(k) plan, and medical, dental, and vision coverage.

Equal Employment Opportunity

C2N Diagnostics is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, age, national origin, disability status, veteran status, marital or parental status, pregnancy, citizenship status, sexual orientation, gender identity or expression, or any other characteristic protected by law.