Digital Marketing Manager

Manage overall digital marketing strategies
Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, social media, ads and display advertising campaigns, in line with business priorities
Develop strategic communications plans for engagement, promotional dissemination to relevant target audience of brand and marketing content, including planning, implementation and tracking of digital marketing campaigns
Conduct research on market trends, brands audiences and competitors, and end-to-end customer journey to drive engagements and conversions
Planning and controlling the digital marketing budget and spending by allocating budgets to different channels
Analyse digital marketing analytics reports and share insights with the team to develop optimisation plans
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs) for clients and internal consumption
Lead the department and support each team member to meet individuals KPIs

Requirements

Bachelors degree in Marketing or related field
At least 3 years experience in Digital Marketing industry
Strong hands-on experience with organic search tools such as Google Analytics, Google Search Console, WordPress, Ahrefs, ScreamingFrog, SE Ranking, and other SEO platforms
Strong in SEO / SEM + SMA
Experience with CRM systems and HubSpot will be an added advantage

See also