Digital Marketing Manager
We are seeking a Senior Digital Marketing Manager in Hong Kong to lead multi-channel strategies and performance campaigns for our diverse portfolio of automotive brands, driving brand growth, customer engagement, and high-quality lead generation across the local market. The ideal candidate is curious about consumer behaviour and will have proven track record in developing and executing leads generation online strategies. They will have sharp analytical skills, cross-functional collaboration experience, and a deep understanding of online advertising tools and skills.
Key Roles and Responsibilities
- Strategy & Planning: Build and execute comprehensive, multi-brand digital marketing strategies tailored to Hong Kong’s fast-paced automotive sector
- Lead Generation: Optimize performance marketing funnels to lower cost-per-lead and track conversion rates from digital touchpoints to physical showroom visits.
- Campaign Management: Oversee omnichannel marketing campaigns across websites, SEO/ SEM, social media, display, and CRM channels to drive high-intent traffic to our showrooms
- Content and Social Media: Oversee content strategy and localised content creation, video assets and social media channels
- Data Analytics & Budgeting: Manage digital budgets and build dashboards to track ROI, traffic, leads and conversion metrics, and prepare performance reports with actionable recommendations. Apply insights to optimise campaign effectiveness and efficiency.
- Vendor and Stakeholder Management: Collaborate with internal teams and external agencies to ensure cohesive execution of digital initiatives. Train the marketing team on modern digital tools and data use.