Digital Marketing Officer

-Must be proficient in handling Google ads, LinkedIn ads and Instagram ads.

-Efficiency in analytical tools and reporting.

-Capable of planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

-Manage our social media presence across all digital channels

-Ability to measure and report on the performance of all digital marketing campaigns

-Design, build and maintain our social media presence

-Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

-Identify trends and insights, and optimize spend and performance based on the insights

-Brainstorm new and creative growth strategies

-Plan, execute, and measure experiments and conversion tests

-Collaborate with internal teams to create landing pages and optimize user experience

-Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

-Bachelor’s or Master’s degree in marketing or a related field

-Proven experience in digital marketing

-Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

-Highly creative with experience in identifying target audiences and devising digital campaigns.

-Up-to-date with the latest trends and best practices in online marketing and measurement