Digital marketing officer
Summary:
We are seeking an enthusiastic and detail-oriented Entry Level Social Media Coordinator to support and grow our digital presence. This role is designed for a motivated individual eager to build foundational experience in social media management while contributing to brand awareness and audience engagement. You will assist in creating and scheduling platform-specific content, monitoring performance metrics, and supporting business development initiatives through strategic digital outreach. This position offers hands-on experience in content creation, community engagement, and campaign coordination, providing a strong launchpad for a career in digital marketing. Your work will play a key role in shaping our online identity and connecting with our target audience.
Responsibilities:
- Assist in developing and implementing social media content plans across key platforms
- Create engaging, on-brand content including text, images, and short-form videos using tools like Canva or Adobe Express
- Schedule and publish content using social media management platforms (e.g., Hootsuite, Buffer)
- Monitor audience interactions and respond to comments, messages, and mentions in a timely and professional manner
- Track and report on key performance indicators (KPIs) such as engagement, reach, and follower growth
- Support the business development team with digital campaign coordination and promotional activities
- Stay updated on social media trends, platform algorithm changes, and best practices