Digital Marketing- Online Facilitation

This is a remote position.

BHO3004-Digital Marketing

As an experienced online educator (LINC Fellow), the candidate will work as an independent contractor of LINC and serve a diverse international student body for Undergraduate-level programs studying at premier Australian and Asian universities. Candidate must possess strong knowledge of digital marketing strategy and contemporary digital marketing practices, with the ability to guide students in understanding consumer behaviour in digital environments and applying digital marketing concepts to real-world business challenges. They should be able to support students in developing integrated digital marketing strategies, evaluating digital channels, and creating data-informed marketing plans that align with organisational objectives.

Key Skills Required

• Digital marketing strategy
  

• Consumer behaviour in digital contexts
  

• Search engine optimisation (SEO)
  

• Search engine marketing (SEM)
  

• Social media marketing
  

• Influencer marketing
  

• Mobile marketing
  

• Digital marketing planning
  

• Marketing analytics and performance measurement
  

• Integrated digital marketing communications
  

Desired Candidate Profile

• Masters or Bachelors Degree with distinction or first-class from a top university in India;
  

• At least 3+ years of teaching experience at a leading university or college and/or professional experience in the last 5 years in the relevant fields (Note: Candidates with formal teaching experience at a university or college are preferred);
  

• Empathetic, ambitious, warm and outgoing personality willing to work closely with people from diverse cultures;
  

• Proficient in English language; excellent oral and written communication skills
  

• Must possess a working laptop and have access to high-speed (>10 MBPS) stable internet connection;
  

• Ability to quickly learn and use technology platforms for interacting with students, including the host university’s LMS and LINCtrac (training on these platforms will be provided).
  

The candidate needs to be available between 12 pm to 6 pm every day.

Roles & Responsibilities

LINC Fellows will be responsible for providing:

1. Subject matter guidance to a group of 20-25 undergraduate online students;
   

2. Support in learning skills like academic writing, research and time management;
   

3. Conduct 1:1 sessions for doubt-resolution, academic guidance and assessment draft reviews;
   

4. Guidance on relevant reference material;
   

5. Assessment marking with long-form feedback
   

6. Management of discussion forums; and
   

7. Proactive, prompt and personalised support to student queries and issues.
   

LINC Fellows will be expected to promptly interact with students over email, or calls / online sessions from locations of their convenience (e.g. home, office, etc.).