Digital Marketing Platform Specialist

Develop, implement and manage the digital marketing plans to promote products, services and the brand to existing and potential clients, driving best practice and thought leadership in digital and interactive marketing. Leverage digital marketing platforms to target advertising, drive personalisation and promote interactivity for Brand and Marketing, Country portfolio.

• First Degree in Business Commerce, Marketing

Experience Required

• 5-7 years' experience in Programme Management, Digital Transformation, Web Platform Delivery, or Platform Migration initiatives.
• Proven experience managing large-scale website migration or digital platform transformation programmes.
• Experience leading the migration and consolidation of multiple websites onto a centralized platform.
• Strong Content Management System (CMS) experience.
• Demonstrated experience developing CMS governance frameworks, toolkits, standards, and guardrails.
• Experience delivering "lift-and-shift" platform migration projects, managing programme governance, risks, dependencies, budgets, and executive reporting and managing multiple stakeholder groups across complex organisational environments.
• Experience coordinating cross-functional teams, including technology, digital, content, UX, and business stakeholders.
• Previous experience as a Webmaster, Digital Platform Manager, Digital Product Owner, or within a web governance environment would be advantageous.

Behavioural Competencies:

• Conveying Self-Confidence
• Developing Expertise
• Embracing Change
• Generating Ideas
• Interacting with People
• Managing Tasks
• Meeting Timescales
• Pursuing Goals
• Showing Composure
• Taking Action
• Team Working
• Thinking Positively

Technical Competencies:

• Brand and Product Activations
• Creating Effective Branded Experiences
• Data Driven Digital Marketing
• Developing Marketing Insights
• Digital Analytics and Reporting
• Digital Media and Advertising
• Measuring Marketing and Communication
• Social Media
• Target Audience Engagement
• Understanding of Financial Services