Digital Marketing

# AGM / DGM – Digital Marketing **Location:** Gurgaon\ **Experience:** 8–12 years\ **Function:** Digital Marketing / Digital Growth ## About the Role We are looking for an experienced and hands-on **Digital Marketing / Digital Growth professional** to drive digital acquisition, engagement and conversion across healthcare and consumer-facing businesses. The role will sit within a larger digital organisation and will work closely with business, sales, CRM, technology, analytics, content and agency teams. The individual will be expected to combine strong channel expertise with a clear understanding of the customer journey and the commercial outcomes behind digital marketing. The role requires someone who can operate comfortably between **strategy and execution** — translating business objectives into campaigns, optimising performance through data and continuously improving the digital funnel. ## Key Responsibilities ### Digital Acquisition & Performance Marketing - Own day-to-day performance across Google, Meta, YouTube and other relevant digital channels. - Plan, execute and optimise campaigns across different healthcare services, products, audiences and geographies. - Manage campaign budgets and improve efficiency across **CPL, CAC, ROAS, conversion and lead quality**. - Work with internal teams and agencies on campaign planning, execution, optimisation and performance reviews. - Identify opportunities to scale high-performing channels while improving overall acquisition efficiency. ### Healthcare Digital Funnel - Understand and optimise the complete journey from **digital discovery → enquiry/lead → qualification → appointment → consultation/treatment or transaction**. - Work closely with sales, contact-centre and business teams to improve lead quality and downstream conversion. - Identify funnel leakages and develop initiatives to improve conversion at each stage. - Bring a strong understanding of high-consideration customer journeys, where trust, credibility and experience influence conversion. ### SEO & Organic Growth - Drive SEO across technical, local and content-led initiatives. - Improve organic visibility for priority services, specialties and markets. - Work with content, technology and business teams to strengthen organic acquisition. - Stay abreast of evolving search behaviour, including AI-led search and emerging discovery platforms. ### CRO & Website Optimisation - Drive optimisation of websites, landing pages, lead forms and key digital journeys. - Develop and execute A/B and other experimentation initiatives. - Use behavioural and performance data to identify opportunities to improve conversion. - Partner with product and technology teams to implement digital experience improvements. ### CRM & Lifecycle Marketing - Work with CRM teams to improve lead nurturing, engagement and retention. - Support lifecycle campaigns across email, WhatsApp, SMS and other relevant channels. - Use segmentation and customer insights to improve engagement and conversion. - Connect CRM activity with the broader acquisition and business funnel. ### Analytics & Business Performance - Establish and track relevant digital KPIs across acquisition and conversion. - Analyse channel, campaign and funnel performance and translate insights into action. - Build clear performance reporting for business and senior stakeholders. - Develop a strong understanding of the relationship between **marketing investment, customer acquisition and revenue**. ### Stakeholder & Agency Management - Partner closely with business, sales, contact-centre, CRM, product, technology, analytics, content and brand teams. - Manage external agencies and partners to ensure quality of execution and delivery against agreed objectives. - Communicate performance, priorities and recommendations clearly to senior stakeholders. ## Ideal Candidate - 8–12 years of experience in digital marketing, performance marketing or digital growth. - Strong hands-on experience across **performance marketing, SEM, SEO and digital acquisition**. - Demonstrated experience managing meaningful digital spends and performance metrics. - Strong understanding of digital funnels, CRO and customer journeys. - Experience in **healthcare, healthtech, D2C, e-commerce, consumer internet, fintech/insurance or other high-consideration businesses** would be relevant. - Exposure to CRM, lifecycle marketing and digital analytics. - Strong commercial orientation with the ability to connect marketing activity to measurable business outcomes. - Comfortable working across both internal teams and external agencies. - Analytical, curious and execution-oriented, with strong stakeholder management skills. - MBA / postgraduate qualification preferred, but not mandatory. ## What Success Looks Like Success in the role will be measured not simply by traffic or lead volumes, but by the ability to build a more efficient digital growth engine — improving **acquisition quality, conversion, customer engagement and ultimately business outcomes**. The right individual will bring together the rigour of performance marketing with the customer sensitivity required to operate in healthcare.