Job Description | At our company, we hold an uncompromising stance against mediocrity, committing ourselves to work that delivers audacious impact and is fueled by a pioneering spirit of continuous progress and innovation. This ambition is supported by leadership grounded in courage and clarity—ensuring alignment, accountability, and purpose in everything we do. Integrity shapes how we hire, recognize, and develop talent, with a focus on potential, ambition, and long term growth. Together, we operate with collective strength, prioritizing meaningful results over unnecessary rituals and navigating challenges with unity and resolve. Above all, we remain steadfast and resilient, never losing sight of our commitments and continuously pushing forward through complexity with determination and purpose to create a better life for all. Develop brand and communication strategies aligned with business objectives and market trends, creating annual, quarterly, and monthly communication plans to strengthen brand image and positioning. Plan integrated marketing campaigns by gathering requirements from cross-functional teams, identifying target customer segments, and developing relevant campaign strategies and communication approaches. Lead end-to-end campaign execution by preparing creative briefs, reviewing campaign concepts, selecting suitable ideas, and ensuring timely delivery across digital, TV, radio, print, outdoor, and other media channels. Manage campaign quality and effectiveness by coordinating with internal stakeholders and media agencies, securing necessary approvals, and ensuring all campaign materials meet brand guidelines and business requirements. Manage loyalty program communication by developing campaigns and creative materials for Banglalink Orange Club, strengthening customer awareness, engagement, brand recall, and loyalty program participation. Support corporate brand communication by aligning PR, sustainability, and corporate initiatives with the overall brand strategy and recommending suitable communication channels to strengthen brand reputation. Drive HR EVP and employer branding initiatives by working with HR to develop communication materials and engagement activities that strengthen employer brand visibility and attract target talent. Manage creative and advertising agencies by providing clear briefs, reviewing creative concepts, coordinating feedback, securing approvals, and ensuring timely and quality delivery of campaign materials. Monitor brand and campaign performance through relevant brand health indicators, customer perception research, loyalty program uptake, employer brand rankings, and campaign effectiveness measures. Ensure consistent brand positioning and communication across all customer and corporate touchpoints by reviewing market dynamics, identifying improvement opportunities, and updating communication plans in line with business priorities.
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Required Capabilities | Good knowledge of brand management, brand portfolio management, brand positioning, consumer insights, consumer and trade engagements, digital, campaign planning & messaging, commercial impact of brand activities and driving brand performance parameters Good knowledge of media and communication touchpoints - including digital - for optimum integration Sound knowledge on consumer psyche, behavior & trends Experience in handling 360-degree campaigns of large magnitude Excellent flair in interpersonal communication skills
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