Digital Marketing Senior Specialist

Key Responsibilities

• Monitor and implement Google tools (e.g., Google Business Profile/Maps listings, tag and tracking implementation) in response to business requests such as verifying new company locations or setting up new tracking tags.
• Own website SEO performance: monitor keyword position tracking, identify and fix broken links, and monitor site speed.
• Manage on-page SEO for new content: coordinate with the content creator and developer on monthly blog uploads and design, then optimize pages by writing SEO titles, meta descriptions, and internal/outbound linking.
• Plan, launch, and manage paid social media and Google Ads campaigns based on lead-volume thresholds from the lead dashboard or direct requests from business unit managers.
• Collaborate with content creators and designers to develop campaign creative aligned to objectives, and route it through the Marketing Manager for approval before launch.
• Launch, monitor, and report on campaign performance, adjusting for results.
• Manage organic social media accounts: publish approved content and copy to scheduled channels, respond to comments and direct messages, and maintain/use a social media response guide to ensure timely, consistent replies.
• Monitor and update online directory/business listing profiles on a quarterly basis in coordination with the Senior Manager or Marketing Manager.
• Manage the company's annual IAOP Global 100 Outsourcing Company application: handle membership payment, liaise with the IAOP team for access, complete the application, and route it for review and approval before submission (annual deadline: end of November).

• Own end-to-end lead generation management: receive leads from multiple channels (chatbot, website, social media, inbound inboxes, IVR), verify and enrich each lead with industry, region, and the contact's LinkedIn profile.
• Distribute verified leads daily to the appropriate regional sales teams and stakeholders according to defined routing rules (onshore, offshore, Gulf, Poland, HRO, and hosting business lines).
• Maintain and upload lead data to the reporting/analytics dashboard for visibility and tracking.
• Follow up with sales teams to ensure lead status and qualification feedback is captured and reflected.

• Create and manage monthly purchase requests for digital marketing tools/subscriptions, tracking renewals via an internal billing checklist at the start of each month.
• Coordinate with the procurement team on Purchase Orders and manage recurring monthly invoicing with the finance team within a defined monthly billing window.
• Manage procurement for branding and marketing materials: request quotations, obtain manager approval, raise Purchase Requisitions, and follow through to invoice receipt and payment request submission once implementation is confirmed.

Qualifications & Requirements

• 3–5+ years of experience in a digital/performance marketing role, ideally including a senior or lead-level scope of ownership.
• Hands-on experience managing paid campaigns on Meta/Facebook and Google Ads.
• Solid working knowledge of SEO fundamentals, including on-page optimization, technical/position tracking tools, and content optimization workflows.
• Experience managing organic social media presence and community engagement (comments/DMs) for a brand.
• Experience with lead management processes and CRM/dashboard tools (e.g., Google Data Studio or similar BI/reporting tools).
• Comfort working with cross-functional stakeholders: designers, developers, content creators, sales, finance, and procurement.
• Familiarity with purchase request/procurement workflows and invoice coordination is a plus.
• Strong organizational skills and attention to detail, with the ability to manage multiple recurring and ad hoc workstreams simultaneously.
• Excellent written and verbal English communication skills.
• Experience in a B2B, outsourcing, or CX/BPO industry context is a plus.