Digital Marketing, SEO, WordPress & AI Automation Specialist

About the Role

We are looking for a Digital Marketing, SEO, WordPress & AI Automation Specialist to manage and optimize our digital presence, websites, lead-generation systems, marketing automation, and AI-powered business processes.

The ideal candidate is hands-on, analytical, proactive, and solutions-oriented, with strong experience in SEO, WordPress, digital marketing, CRM and automation, analytics, and AI tools.

Experience in the Solar, HVAC, Energy, Construction, or Home Services industries is highly preferred.

Key Responsibilities

1. Digital Marketing & SEO

• Develop and execute SEO and digital marketing strategies to increase organic visibility, qualified traffic, leads, and conversions.
  
• Conduct keyword research, competitor analysis, technical SEO audits, and on-page optimization.
  
• Create, optimize, and maintain website, landing page, blog, service, and product content.
  
• Implement local SEO strategies for Solar, HVAC, and other home service markets.
  
• Monitor SEO and website performance using Google Analytics, Google Search Console, and other SEO tools.
  
• Identify opportunities to improve search rankings, organic traffic, and lead generation.
  

2. WordPress & Website Management

• Manage, maintain, and optimize WordPress websites.
  
• Update and manage service pages, landing pages, blogs, forms, and other website content.
  
• Configure, manage, and troubleshoot WordPress plugins, themes, integrations, and website functionality.
  
• Optimize website speed, mobile performance, user experience, and accessibility.
  
• Manage WooCommerce websites and e-commerce functionality when applicable.
  
• Ensure websites have accurate tracking, forms, integrations, and conversion elements.
  

3. Lead Generation & Conversion Optimization

• Optimize landing pages, forms, CTAs, and conversion paths to generate qualified Solar and HVAC leads.
  
• Analyze website and user behavior data to identify Conversion Rate Optimization (CRO) opportunities.
  
• Track lead sources, conversion rates, and campaign performance.
  
• Implement data-driven improvements to increase lead quality and conversion rates.
  

4. CRM, Marketing Automation & AI

• Manage and optimize CRM and marketing automation platforms, preferably GoHighLevel or similar systems.
  
• Build and maintain automated workflows for lead capture, nurturing, follow-ups, appointments, notifications, and customer communication.
  
• Use ChatGPT, Claude, and other AI tools to improve content creation, research, reporting, marketing, and business processes.
  
• Identify repetitive manual processes that can be automated to improve efficiency.
  
• Troubleshoot integrations and data flows between websites, CRMs, marketing platforms, and other systems.
  
• Continuously identify opportunities to improve automation and operational workflows.
  

5. Analytics, Tracking & Reporting

• Monitor and report on key SEO, website, lead-generation, and marketing KPIs.
  
• Maintain accurate analytics tracking, pixels, tags, conversion events, and other measurement tools.
  
• Analyze performance data and provide actionable recommendations.
  
• Track the effectiveness of digital marketing and lead-generation initiatives.
  

6. Project Management & Collaboration

• Manage multiple projects, priorities, and deadlines with minimal supervision.
  
• Collaborate with leadership, sales teams, developers, designers, and other stakeholders.
  
• Proactively identify technical, marketing, or operational issues and recommend effective solutions.
  
• Maintain organized documentation and ensure projects are completed accurately and on schedule.
  

Requirements

Required Qualifications

• Proven experience in digital marketing, SEO, and website management; relevant hands-on experience is highly valued.
  
• Strong hands-on experience managing and maintaining WordPress websites.
  
• Solid understanding of technical SEO, on-page SEO, keyword research, content optimization, and local SEO.
  
• Experience with Google Analytics and Google Search Console.
  
• Experience with CRM and marketing automation platforms, preferably GoHighLevel or similar systems.
  
• Experience using ChatGPT, Claude, or similar AI tools for marketing, content creation, research, reporting, or workflow automation.
  
• Strong troubleshooting, analytical, organizational, and problem-solving skills.
  
• Ability to work independently, manage multiple priorities, and meet deadlines.
  
• Strong written and verbal communication skills.
  

Preferred Qualifications

• Experience in the Solar, HVAC, Energy, Construction, or Home Services industry.
  
• Experience with lead-generation websites and conversion optimization.
  
• Experience with WooCommerce and e-commerce website management.
  
• Familiarity with marketing integrations, automation platforms, and AI-powered workflows.
  
• A degree in Marketing, Information Technology, Business, Communications, or a related field is a plus, but not required.
  

Benefits

• Healthy, supportive, and conducive work environment (Great Place to Work™ Certified for five consecutive years!)
  
• Work with an innovative company delivering cutting-edge solutions across multiple industries
  
• Lead a team in a fast-paced, high-growth environment
  
• Competitive salary with opportunities for career advancement
  
• Collaborative, forward-thinking work culture
  
• 21 leave credits plus all client-based holidays
  
• HMO coverage with dependent benefits
  
• Exposure to world-class leadership from both local and international supervisors