Digital Marketing Specialist

The Digital Marketing Specialist is responsible for advancing Q'Straint's digital marketing, content, product storytelling, marketing automation, and customer engagement efforts. This role manages social media, video and digital content, product visuals, email campaigns, website content support, advocacy relationships, performance reporting, and emerging marketing initiatives in collaboration with internal stakeholders and external creative partners.

• Develop and manage Q'Straint's social media strategy, content calendar, publishing schedule, channel monitoring, community engagement, and performance optimization.
• Manage the company's YouTube presence and lead video content development, including product tutorials, educational videos, customer stories, event content, lifestyle footage, and thought leadership content.
• Plan and execute digital content campaigns that support brand awareness, customer education, training, product launches, advocacy partnerships, sales enablement, and business growth.
• Lead product content management, including product photography, renderings, animations, demonstrations, image libraries, visual standards, and product content packages for all customer-facing channels.
• Maintain digital asset management processes to ensure assets are accurate, organized, current, accessible, and consistently used across the organization.
• Collaborate with internal teams and external creative partners to ensure product and marketing content is accurate, compelling, and aligned with company messaging.
• Support advertising, trade show creative, presentations, promotional campaigns, sales collateral, website content, design review, and brand consistency.
• Develop, manage, and optimize email marketing, CRM segmentation, nurture campaigns, automated workflows, customer journeys, and dealer, customer, end-user, and training communications.
• Build advocacy, influencer, customer champion, and community partner relationships within the disability, mobility, accessible transportation, dealer, and end-user communities.
• Support website content updates, landing pages, SEO/AEO initiatives, campaign content, product information, and digital experience improvements.
• Lead or support AI-related marketing initiatives that improve content development, workflow efficiency, search visibility, analytics, digital discoverability, and customer engagement.
• Track, analyze, and report campaign, content, social media, email, and digital performance metrics, using insights to recommend improvements and identify emerging marketing opportunities.
• Manage content production timelines, budgets, vendors, approvals, and deliverables using department project management processes.

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field; or an equivalent combination of education and professional experience.
• Minimum of 5-7 years of progressive experience in digital marketing, content strategy, brand marketing, communications, or related disciplines, with demonstrated success developing and executing integrated marketing campaigns.
• Experience developing and managing multi-channel marketing programs across social media, video, email, websites, digital advertising, content marketing, and customer engagement platforms.
• Demonstrated expertise in content strategy, content creation, social media management, digital storytelling, campaign development, and performance analytics.
• Strong understanding of marketing automation, CRM systems, audience segmentation, nurture campaigns, email marketing, and campaign optimization.
• Experience managing creative projects from concept through execution, including video production, photography, product content, creative vendors, agencies, budgets, and production schedules.
• Strong understanding of branding, visual storytelling, product marketing, and content governance, with the ability to maintain consistency across digital, print, video, website, advertising, and social media channels.