Digital Marketing Specialist
Posted
Digital Marketing Specialist
Department
Marketing - Karachi (Offshore)
Employment Type
Full-Time
Minimum Experience
2-3 years
DM Clinical Research, the largest privately-owned clinical research organization in the Houston area and one of the top fifty in the country, is looking for a Digital Marketing Specialist to join our team.
This position requires a go-getter attitude, attention to detail, and creative thinking. Facebook and Google Ads experience is required for this role. The ideal candidate will be highly motivated to increase revenue and have a history of strong ROI working in Facebook Ads Manager and other social platforms. As a Digital Marketing Manager, you will implement, optimize and report on digital marketing strategies for the company.
Duties & Responsibilities:
- Develop and implement patient recruitment marketing programs and digital strategy to maximize the brand presentation, patient experience, and supports the integrated marketing and recruitment strategy.
- Work with corporate marketing and patient recruitment team to maximize existing marketing initiatives and develop new ones.
- Suggest and implement direct marketing methods to increase profitability.
- Stay up to date on research industry insights and digital marketing trends.
- Manage the execution of creative marketing strategies across various platforms including websites/landing pages, social media, print and digital ads, emails, videos, etc.
- Oversee IRB approval processes for all patient recruitment and retention materials, including submission to the IRB.
- Coordinate the creation of digital content with our external vendors (e.g. digital ads, blogs, press releases, etc.)
- Manage relationships between our organization and external advertising vendors, oversee performance across multiple research sites, establish and monitor KPIs and ROI, and maximize overall patient recruitment.
- Execute online and digital marketing programs to drive traffic and generate recruits, ultimately increasing our overall organic presence.
- Other duties as assigned.
Experience & Requirements:
- Bachelor's Degree preferred; Marketing degree is a plus
- Marketing Certifications a plus
- Must have people management experience
- 2-3 years experience in placing media ads
- Previous experience in diagnostics, clinical, pharmaceuticals or other heal related industry a plus
- Expert in Facebook Advertising and Google Analytics
- Exceptional written and verbal communication skills to a variety of audiences
- Highly creative - brings new ideas and innovative approaches to tasks
- Demonstrates effective oral, written and visual communication skills
- Demonstrates ability to handle multiple projects and details simultaneously
- Flexible - able to respond quickly to shifting priorities and demands
- Advanced knowledge of Microsoft Office, CRM systems and Google Suite
- Strong copywriting skills
- Ability to work independently, plan and prioritize with minimal guidance
- Must be detail oriented
- Proficient problem solving and strategic decision making ability