Digital Marketing Specialist

JOB SUMMARY:

This position supports the execution and maintenance of marketing initiatives across online marketplaces and email marketing programs. This role is ideal for a detail-oriented, organized marketer who is eager to learn hands-on execution, campaign coordination, and performance tracking within an e-commerce environment.

Primary Duties and Responsibilities

Marketplace Responsibilities:

• Manage the day-to-day responsibilities for assigned marketplaces, including monitoring account metrics, daily reporting and processes, optimizing listings, and addressing customer feedback
• Address errors and violations for marketplace listings
• Enhance Private Label Brand content, including written content, product images and videos, and identifying new content opportunities
• Research and launch relevant campaigns, such as Content Creator programs, initiatives to increase reviews, and paid advertising
• Stay abreast of changes, policies, and current best practices across marketplaces. Recommend and implement related improvements within your assigned programs

Email Responsibilities:

• Manage the preparation of email campaigns for deployment including email pre-loads, applicable change management, audience/filter assignments and segmentation
• Manage the deployment of email campaigns including deployment scheduling, test execution, quality assurance, and campaign deployment progress tracking
• Monitor campaign deployment for success, including matching deployment reporting to planned audience size and deliverability
• Complete ongoing reporting tasks
• Research and make recommendations for improving efficiencies or processes within the email program

Additional Duties and Responsibilities:

The below listing of essential and periodic functions is not an inclusive listing of all duties that may be required to be performed.

• Continuously seek opportunities for growth within the marketplace and email programs
• Adapt to and manage business changes throughout the year to uphold deadlines and maintain high-quality work standards
• Maintain an efficient workflow to ensure deadlines are consistently met
• Maintain positive relationships with outside vendors, including direct marketplace contacts
• Perform other related duties as assigned