Digital Marketing Specialist

Job Description:

The Digital Marketing Specialist will assist Bob Mills Furniture in all areas of online marketing including but not limited to: developing and launching marketing digital and email campaigns; recommending and buying digital ad placement for social media, Google AdWords and other paid channels; monitoring and engaging customers on social media platforms.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop new pay-per-click (PPC) campaigns and maintain/optimize existing PPC campaigns
• Execute paid search campaign recommendations and optimizations in Google Ads
• Identify important keywords and phrases for both PPC and organic search optimization. Carry-out completion of or make recommendations to appropriate personnel for the resulting action items
• Maintain corporate social media pages including Facebook, Twitter, Pinterest and Instagram, including communication with customers
• Develop and execute social media campaigns and contests to engage customers and increase social media presence
• Manage and maintain numerous accounts, including measuring, testing, revising, and repeating to continually improve campaign performance
• Continuously optimize content to ensure maximum rankings for targeted keywords
• Execute all digital plans for Google Ads, Email, Facebook, OTT and other RTB platforms as needed
• Recommend, develop and implement digital strategies to improve online customer experience
• Work with marketing team in development of ad campaigns and marketing plans