Digital Marketing Specialist

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to generate demand for our e-commerce business. You should be data oriented and have a strong understanding of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities

• Generate traffic and demand for our e-commerce business through effective growth strategies and various marketing channels.
• Plan and execute SEM, social media, display, and email marketing campaigns
• Measure and report performance of all digital marketing activities, and assess against goals (ROI and KPIs)
• Analyze data to identify trends and insights in order to optimize marketing spend and performance
• Collaborate with internal teams optimize user experience based on experiments and conversion tests
• Analyze data to identify feasible growth opportunities and improve web and app conversion rates

• BS/MS degree in statistics, mathematics, or computer science.
• Proven experience in digital marketing and a track record of driving growth
• Experience leading SEO/SEM, email, social media and display advertising campaigns
• Proficiency in using online analytics and advertising tools (e.g., Google Adwords, Google Analytics Facebook Ad Manager)
• Strong analytical skills and data-driven thinking
• Ability to multi-task in a fast-paced environment with fluctuating priorities and deadlines