Digital Marketing Specialist - Chicago, IL (on-site)

Digital Marketing Specialist

Location: Chicago, IL (on-site)

Alexander Group: The Go-to-Market Consulting Leaders

Alexander Group provides go-to-market consulting services to marketing, sales, service and talent leaders. With over 40 years of developing practical, executable solutions, we are singularly focused on helping commercial teams unlock their full potential and reach new revenue goals. With a robust network of offices, Alexander Group maximizes growth opportunities for our clients around the globe.

Founded in 1985, we’ve served more than 3,000 companies around the world, across all industries. This experience gives us not only a highly sophisticated set of best practices to design go-to-market strategy—we also have a rich repository of industry data that informs all of our recommendations.

Our dedication to revenue growth and sales strategy has led to:

• More than 70% of our clients being Fortune 500 corporations
• Project work in more than 25 countries
• Extensive industry experience in B2B markets

Position Overview:

The Digital Marketing Specialist is responsible for executing and optimizing digital marketing programs that support Alexander Group's brand awareness, audience engagement and lead generation objectives. The role works closely with the marketing team to implement campaigns, monitor performance and recommend improvements based on data, best practices and business priorities.

Responsibilities:

• Support the execution of digital marketing programs aligned with the firm's marketing strategy and business objectives.
• Execute integrated digital marketing campaigns across SEO, paid search, social media, email marketing and content distribution channels.
• Maintain and optimize social media publishing schedules, content distribution and audience engagement across digital platforms.
• Support paid media execution, audience targeting, ad testing and campaign optimization in partnership with marketing leadership
• Build, deploy and optimize email marketing campaigns, including list segmentation, A/B testing and performance tracking.
• Monitor campaign performance and prepare reports on key digital marketing metrics, providing recommendations for ongoing optimization.
• Support website updates, SEO initiatives and conversion optimization efforts to improve user engagement and website performance.
• Coordinate with portfolio marketing managers to execute content distribution plans and maintain digital marketing calendars.
• Stay informed on digital marketing trends, platform updates and best practices to support continuous improvement.
• Create landing pages, forms and email templates within marketing platforms.
• Support website content updates through the CMS.
• Coordinate with internal stakeholders and external vendors to execute digital campaigns.
• Conduct A/B testing and assist with campaign optimization initiatives.

· ssary. TN visa accepted.