Digital Marketing Specialist (Dayshift)

About Shore360

Shore360 is a 100% Australian-owned BP firm based in the Philippines, providing customized staffing and administrative support for international companies, handling recruitment, HR, IT, and office facilities so clients can focus on core business, offering transparent pricing, dedicated teams, and flexible setups.

Overview

• The Digital Specialist leads execution across the company's digital marketing function, covering paid advertising across all relevant platforms, eCommerce and content SEO, organic social, email marketing and reporting. This role takes direction from the Strategic Marketing Partner and works closely with the Marketing Specialist to keep digital activity aligned with national campaigns and franchise marketing priorities.
• Campaign activity includes both always-on and time-bound campaigns across all campaign types. The Digital Specialist is responsible for building and maintaining campaigns correctly against the brief provided, monitoring performance daily, and escalating issues or anomalies rather than making unguided judgement calls outside the brief.
• This role requires a candidate who can execute independently once briefed, without requiring day-to-day oversight of platform mechanics, while working within the strategic direction set by the Strategic Marketing Partner.


Key Responsibilities

• Build, launch, and manage paid ad campaigns across Google, Meta, TikTok, LinkedIn.
• Monitor budget pacing and performance daily, flagging and escalating anomalies promptly.
• Manage ongoing eCommerce SEO, including on-page optimisation and technical hygiene.
• Collaborate with the Marketing Specialist to identify blog and content keywords.
• Optimise blog and website content against keyword research.
• Liaise with the digital team to support eCommerce conversion rate optimisation.
• Schedule and publish organic social media content developed by the Marketing Specialist.
• Respond to Google reviews in line with brand tone of voice guidelines.
• Build email campaigns in Dot Digital, working collaboratively to develop and refine workflows.
• Maintain GA4 and Google Tag Manager tracking and conversion setup.
• Compile and deliver regular performance reporting across all owned digital channels.
• Maintain accurate campaign records and documentation.
• Assist with digital marketing and administrative activities as required.

Success Measures

• Campaigns are accurate and live on the agreed launch date.
• Budget pacing stays within agreed tolerance across all live campaigns.
• Anomalies or underperformance are flagged proactively, before being asked.
• Social posting is scheduled accurately in accordance with content calendar.
• Google reviews are responded to within an agreed timeframe.
• Keyword collaboration with the Marketing Specialist happens ahead of each content cycle.
• Performance reporting is delivered on the agreed schedule, every time.
• Administrative and project tasks are completed accurately and in a timely manner.

Skills & Experience Required

• Minimum 3 years' experience in digital marketing, ideally within an agency environment.
• Demonstrated experience running paid campaigns in Google Ads, Meta, TikTok, and LinkedIn.
• Working knowledge of eCommerce SEO and CRO principles.
• Reads performance data accurately and escalates uncertainty rather than acting on assumption.
• Able to work independently against a brief without close supervision of day-to-day execution.
• Strong written and spoken English skills, and proactive communication style.
• Collaborative team player, comfortable managing multiple concurrent tasks and shifting priorities.
• Exposure to leveraging (not deferring) to AI for efficiency and effectiveness.
  

Qualifications

• Relevant tertiary qualification in marketing, communications, or a related field preferred.
• Google Ads and/or Meta Blueprint certification highly regarded.
• Continuing Professional Development
• Become a marketing focused subject matter expert in Hip Pocket products and services
• Maintain certification in Google Ads and Meta Blueprint or equivalent.
• Stay current with platform changes, algorithm updates, and industry best practice.
• Recognise and communicate to the extended marketing team movement in platforms

Shore Xtra Perks

• Day 1 HMO Coverage
• Attendance Bonus – Get a chance to earn ₱5,000 every pay run for consistent, perfect attendance via raffle draw.
• Fixed Weekends Off – Enjoy a guaranteed work-life balance with Saturdays and Sundays off.
• Unlimited Barista Coffee all shift long
• Free Parking & Shuttle
• Premium Game Lounge – Relax and recharge in our dedicated on-site recreational zone
• Join our Social Passion Clubs to connect with like-minded peers and bring your whole self to work every day: Photography Club, Dance Club, Fitness Club, Book Club, Music Club
• Engaging Monthly Events – Experience a vibrant culture with regular team activities and celebrations with amazing prizes and rewards
• Referral Incentives – Get rewarded for bringing top talent to the team via our referral program.
• Statutory Benefits: Maternity, Paternity, and Solo Parent Leaves, Magna Carta for Women, OT, and Premium Pays