Digital Marketing Specialist (E-Commerce)

Digital Marketing Specialist (E-commerce)

Work Hours: Part-time (20 hours per week)
Schedule/Timezone: Flexible
Location: 100% Remote, Philippines

Overview
Are you a commercially-minded digital marketer ready to drive meaningful growth for a mission-driven brand?

Our client is an innovative eco-friendly cleaning service and e-commerce store dedicated to offering sustainable, high-quality consumer products. Reporting directly to the business owner, this remote role is designed for a self-directed marketer to take full ownership of their end-to-end customer acquisition funnel. In this position, you will execute a dynamic digital marketing strategy across organic and paid channels to build brand trust, expand their audience, and generate highly qualified leads for their online store.

Key Responsibilities
Edit and produce engaging video content and multimedia social posts that drive brand awareness and customer acquisition.
Plan, execute, and oversee an organic social media strategy across core platforms, including Facebook and Instagram.
Build, manage, and continuously optimize paid advertising campaigns using Meta Ads Manager.
Draft and launch effective email campaigns and newsletters across channels, primarily utilizing LinkedIn and mailing lists.
Analyze store analytics and campaign performance to identify drop-off points and optimize the checkout journey.
Track key Shopify and ad platform metrics to maximize conversion rates and overall return on ad spend (ROAS).
Collaborate closely with the business owner to ensure all marketing campaigns align with brand positioning and product strategy.

Must-Have Requirements
Proven background in digital marketing, lead generation, and driving e-commerce growth.
Demonstrated hands-on expertise with Meta Ads Manager to build and optimize paid Facebook and Instagram campaigns.
Expert-level command of Shopify, including a proven track record of increasing store visibility and implementing strong SEO practices.
Strong skills in video editing and multimedia content creation tailored for modern social media platforms.
Solid understanding of end-to-end customer acquisition funnels and conversion rate optimization (CRO).
Strong commercial acumen paired with excellent written and verbal communication skills.
University or college degree.

Nice-To-Have Requirements
Previous experience marketing eco-friendly products or consumer packaged goods (CPG).
Experience leveraging modern AI tools to streamline content creation and marketing workflows.

Why Join Us
This is a unique opportunity to directly impact the growth of an eco-conscious brand that prioritizes sustainability and quality. Working alongside an entrepreneur who values creativity and strategic ownership, you will have the autonomy to test new marketing channels, build data-driven strategies, and shape our overall growth trajectory. If you are passionate about digital marketing and want your work to support a cleaner, greener future, we would love to have you on board.

Location: Remote - Philippines

Skills required for this job:

• Content creation
• Digital marketing
• E-commerce
• Paid ads
• Shopify
• Video editing