Digital Marketing Specialist

Digital Marketing Specialist
Work Hours: Part-Time (20 hours/week)
Schedule/Timezone: Monday to Friday, 8:00 AM – 12:00 AM Hawaii Time

Overview
Are you a results-driven Digital Marketing Specialist looking to lead website growth and customer acquisition efforts?

We are partnering with a food service company seeking a Digital Marketing Specialist to take full ownership of their online presence. In this role, you will work directly with the business owner to translate marketing strategy into high-impact website improvements. You will focus on converting online visitors into active sales leads and direct bookings.

Key Responsibilities
Implement end-to-end website optimization strategies to increase qualified user traffic.
Analyze lead generation pathways to significantly improve visitor conversion rates.
Manage search engine optimization efforts to boost organic search visibility.
Audit site performance and user journeys to remove friction in the booking process.
Turn web traffic and inquiry channels into a consistent source of revenue.

Must-Have Requirements
Proven experience in digital marketing, website optimization, and online lead generation.
Strong hands-on background in search engine optimization strategy and execution.
Demonstrated ability to convert site traffic into direct customer inquiries and sales.
Excellent initiative and capability to independently manage strategy for non-technical stakeholders.

Nice-to-Have Requirements
Previous experience in using Shopify.
Previous digital marketing experience within the food service industry.
Familiarity with web design principles that support high-converting user experiences.

Why Join Us?
This direct-hire position gives you direct collaboration with the business owner to shape digital marketing strategy. You will take ownership of site performance and help build a reliable lead generation pipeline for the business.

Location: Remote - Philippines

Skills required for this job:

• Digital marketing
• Lead generation
• SEO (Search engine optimization)
• Shopify
• Website optimization