Digital Marketing Specialist / Growth Hacker

Deskfirst is looking for a hands-on digital marketing leader to plan, execute, and optimize our digital marketing funnels, both organic and paid.

Responsibilities

• Increase our brand awareness through the production of videos, banners, and social content.
• Implement, manage and optimize PPC marketing campaigns across Facebook, Google, and LinkedIn.
• Develop lifecycle campaign strategies, user segmentation, and target audiences for engagement and conversion using persona-based personalized journeys.
• Monitor, analyze, and report campaign performance regularly.
• Be involved in the creation of landing pages and the company's website.
• Plan, and implement organic growth funnels.
• Increase our social media presence.
• Plan and configure email marketing automation.

Qualifications

• 5+ years experience in digital marketing, preferably in SaaS.
• Proven experience in leading successful digital campaigns from A to Z.
• Proven experience in building PPC funnels from brainstorming to deployment, for different platforms (Facebook, Google, LinkedIn).
• Proven experience in working and configuring performance analytic tools, such as GTM, GA4, Pixel.
• Experience with social media, community creation, and maintenance.
• Experience with email automation tools - Advantage.
• Experience with SEO and SEM - Advantage.
• Relevant Bachelor’s Degree - Advantage.
• Excellent English communication skills - spoken and written.