Digital Marketing Specialist

Digital Marketing Specialist Company: Hap on Services Job Location: Mumbai, Maharashtra, India Employment Type: Full-time Experience Required: 1 - 3 years Salary: 10K20K a month Job Vacancy: Digital Marketing & AI Specialist Job Title: Digital Marketing, SEO & AI Tools Executive Job Location: Mumbai Experience: 13 Years (preferred) Employment Type: Full-Time Job Description We are looking for a skilled and enthusiastic Digital Marketing & AI Specialist to manage our online presence, improve Google search rankings, and grow our business using the latest AI tools and digital marketing strategies. The ideal candidate should have practical knowledge of SEO, Google Business Profile management, website development, and AI-powered tools. Key Responsibilities Google Business Profile (GMB): Create, manage, and optimise Google listings to improve local visibility and Google Maps rankings. SEO: Perform keyword research, on-page SEO, off-page SEO, local SEO, and competitor analysis to improve search engine rankings. Website Development: Develop, maintain, and optimise business websites, landing pages, and service pages. AI Tools: Use ChatGPT and other AI tools for content creation, marketing, automation, image generation, and improving business productivity. Content Creation: Create SEO-friendly website content, Google Business Profile posts, blogs, and promotional creatives. Lead Generation: Implement digital strategies to generate customer enquiries and improve online conversions. Performance Tracking: Monitor website traffic, keyword rankings, and campaign performance using Google Analytics and Google Search Console. Required Skills Hands-on experience with SEO and local SEO. Knowledge of Google Business Profile optimisation. Website development skills, preferably WordPress. Good knowledge of AI tools such as ChatGPT and other AI-powered applications. Understanding of Google Analytics and Google Search Console. Ability to create engaging content and digital marketing creatives. Problem-solving skills and a willingness to learn new technologies. Preferred Candidate Someone who is practical, creative, self-motivated, and capable of independently managing our digital presence while using AI tools to improve efficiency and business growth. Interested candidates can share their resume along with examples of websites, Google listings, or SEO projects they have worked on. .