Digital Marketing Specialist – Interior Design
Role Overview
The Digital Marketing Specialist is responsible
for managing and executing digital marketing activities across two companies
under the group, ensuring consistent brand visibility, lead generation, and
online performance.
This is a hands-on execution role focused on
campaign management, platform optimization, reporting, and digital growth. The
position does not require an interior design background; however, experience in
design, architecture, or luxury sectors would be advantageous.
The role works closely with Management, Sales,
and the Marketing team to ensure alignment and performance.
Main Scope of Responsibilities
1. Digital Campaign Management & Execution
- Execute
approved digital marketing plans across both companies
- Manage
and optimize:
- Google Ads (Search, Display, Remarketing)
- Paid social campaigns (Instagram, Facebook,
LinkedIn, TikTok, Pinterest, YouTube, and other relevant platforms)
- Conduct
keyword research and audience targeting
- Monitor
and optimize cost-per-lead and campaign performance
- Perform
competitor monitoring and bench marking
- Implement
campaign adjustments based on performance data
Note: Strategic direction will be set by
Management; this role focuses on implementation and optimization.
2. SEO & Website Management
- Implement
SEO best practices (on-page and technical)
- Conduct
keyword research aligned with company services
- Optimize
website pages, landing pages, and service descriptions
- Monitor
rankings and organic growth
- Coordinate
with web developers for structural or technical improvements
- Ensure
websites remain updated, accurate, and aligned with brand positioning
3. Social Media Platform Management
- Manage
and maintain all relevant social platforms across both companies
- Schedule
and publish content provided by the Marketing team
- Ensure
visual and brand consistency across platforms
- Monitor
engagement, messages, and online reviews (Google & social platforms)
- Provide
performance insights and recommendations
Content creation is not a core responsibility
but may be considered a plus if the candidate has relevant capability.
- Coordinate
with the Marketing team for content planning and scheduling
- Assist
in organizing project photography or videography where required
- Support
video uploads, reels formatting, and platform optimization
- Ensure
content is formatted correctly for each platform
5. Analytics, Reporting & Performance
Tracking
- Track
performance using:
- Google Analytics
- Google Search Console
- Google Ads dashboards
- Social platform analytics
- Prepare
structured monthly reports including:
- Website traffic
- Lead generation
- Cost per lead
- Campaign ROI
- Engagement metrics
- Provide
clear, data-backed recommendations for improvement
6. CRM & Lead Management (Zoho)
- Manage
Zoho CRM lead tracking
- Ensure
proper lead source attribution
- Coordinate
with Sales teams for lead handover
- Generate
reports on campaign performance and lead quality
- Support
optimization of workflows within Zoho (CRM | People | Recruit)
Requirements
Key Skills & Requirements
- Bachelor’s
degree in Marketing, Business, or related field
- 3–5
years of digital marketing experience
- Strong
hands-on experience in:
- Google Ads (Search, Display)
- SEO (technical & content optimization)
- Website CMS management (WordPress or similar)
- Social media platform management
- Analytics & reporting
- Zoho CRM (preferred)
- Strong
execution capability with attention to detail
- Good
analytical skills with performance-driven mindset
- Ability
to manage multiple platforms simultaneously
- Experience
in design, architecture, real estate, or luxury sectors is preferred but
not mandatory
Key Expectations
- Execution-focused,
performance-driven mindset
- Strong
organizational and time management skills
- Ability
to manage digital operations across two companies
- Clear
communication with internal teams
- Proactive
approach to optimization and continuous improvement
- Comfortable
working in a fast-paced environment