Digital Marketing Specialist (JM - 11232023 - PTDMS)
Position: Digital Marketing Specialist
Number of hours: 10 hours/week
Schedule: PST
Tasks required:
Contribute in the implementation of marketing strategies
Organize marketing initiatives or events to raise brand awareness
Plan, execute, manage and optimize various advertising campaigns for Google and other social media platforms
Create visually appealing campaigns with the help of a graphic designer
Implement effective SEO strategies to active campaigns
Regularly analyze campaign performance metrics and KPIs and produce daily reports to identify issues and opportunities for growth
Communicate KPIs to key stakeholders
See all ventures through to completion and evaluate their success using various metrics
Provide insights and recommendations to improve campaign effectiveness
Stay up-to-date with industry trends and emerging platforms to keep the companys marketing strategies current
Prepare engaging content and ad copy to boost campaign conversion
Conduct market research to identify opportunities for promotion and growth
Collaborate with the client in preparing budgets and monitoring expenses
Other ad hoc tasks that would be assigned
Requirements:
Proven work experience with digital marketing is required
Solid knowledge of digital marketing techniques and principles
Proven experience in managing Google Ads and social media advertising campaigns
Good understanding of market research techniques, statistical and data analysis methods
Excellent knowledge of MS Office and marketing software (e.g. CRM)
Thorough understanding of social media and web analytics
Excellent organizational and multitasking skills
Outstanding communication and interpersonal abilities
Creativity and commercial awareness
A team player with a customer-oriented approach
Self-disciplined and organized; able to consistently perform with limited supervision