Digital Marketing Specialist

This is a part-time remote role for a Digital Marketing Specialist at Just In Trend. The Digital Marketing Specialist will be responsible for managing social media marketing, digital marketing campaigns, web analytics, and online marketing strategies to promote our safety clothing products effectively. The candidate must have experience working in the US market.

Responsibilities:

• The Digital Marketing Associate will be responsible for developing, implementing, and optimizing digital marketing campaigns that generate leads and support sales growth and increase brand awareness.
• Proven experience developing and managing Google Ads campaigns, with Google Ads certification and expertise in campaign optimization, keyword targeting, budget management, and performance analysis.
• The ideal candidate is creative, analytical, tech-savvy, and experienced in managing Google Ads and Social Media Ads, Google Analytics, and Shopify.
• Plan, create, and optimize paid and organic digital campaigns.
• Track and report on all site and social media metrics.
• Oversee email marketing campaigns and marketing automation initiatives.
• Analyze campaign performance metrics and provide actionable insights and weekly and monthly reports.
• Collaborate with sales and leadership teams to align marketing efforts with business goals.
• Maintain website content and support SEO/SEM initiatives.
• Stay current with digital marketing trends, emerging technologies, and AI tools.

Requirements:

• Minimum of 4 years of digital marketing experience.
• Experience in managing social media accounts and campaigns.
• Proven experience planning, developing, and executing effective email marketing campaigns to drive engagement, conversions, and customer retention.
• Strong analytical skills and a data-driven mindset.
• Excellent written and verbal communication skills.
• Experience in the US market is mandatory.